Lumida
/HOG
⌘K
Harley-Davidson Inc

Harley-Davidson Inc

HOG
$26.58USD-0.86%-0.23 today

MARKET CAP

2.8B

P/E (TTM)

14.4x

FWD P/E

20.5x

DAY RANGE

$26 – $27

52W RANGE

$17
$31

AI Summary

Stalk
Buy NowMedium

The stock remains in a medium-term advancing phase with a bullish HH/HL structure supported by rising EMAs, while long-term trend is still down; short-term timing is favorable after a pullback into the 9/21 EMAs with no exhaustion signs, but resistance tests and distribution risk warrant disciplined entry near support zones.

  • HDFS partnership with KKR/PIMCO unlocks $1.25 B cash and adds $275–300 M operating income.
  • Dealer inventory cut 22% YoY pre-peak season supports dealer profitability.
  • Q1 revenue down 12% YoY to $1.2 B; EPS slid to $0.22 from $1.07.
Full analysis →
Insider Trades65 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Jul 1, 2026SellHOGJonathan R RootCFO and CCO1,554$24.44$2.8B-14.94%+55.53%$38.0K-5.02%10b5-1Buy Now
Jun 1, 2026SellHOGJonathan R RootCFO and CCO1,554$23.87$2.8B-14.94%+55.53%$37.1K-4.78%10b5-1Buy Now
May 19, 2026SellHOGJonathan R RootCFO and CCO1,554$24.21$2.8B-14.94%+55.53%$37.6K-4.56%10b5-1Buy Now
May 11, 2026SellHOGPaul J KrauseChief Legal Officer1,564$26.00$2.8B-14.94%+55.53%$40.7K-4.95%10b5-1Buy Now
Mar 12, 2026SellHOGCharles DoSr. Vice President, HDFSI4,241$18.09$2.8B-14.94%+55.53%$76.7K-95.86%Buy Now
Mar 9, 2026BuyHOGArtie StarrsPresident & CEO15,000$19.10$2.8B-14.94%+55.53%$286.5KBuy Now
Feb 17, 2026SellHOGGlen KovalSVP Motorcycle Development742$20.42$2.8B-14.94%+55.53%$15.2K-5.07%Buy Now
Feb 17, 2026SellHOGJonathan R RootCFO and CCO821$20.42$2.8B-14.94%+55.53%$16.8K-2.35%Buy Now
Feb 17, 2026SellHOGTori TermaatChief Human Resources Officer1,239$20.42$2.8B-14.94%+55.53%$25.3K-6.88%Buy Now
Feb 17, 2026SellHOGPaul J KrauseChief Legal Officer1,766$20.42$2.8B-14.94%+55.53%$36.1K-5.30%Buy Now
Feb 13, 2026SellHOGGlen KovalSVP Motorcycle Development742$20.42$2.8B-14.94%+55.53%$15.2K-5.07%Buy Now
Feb 13, 2026SellHOGJonathan R RootCFO and CCO821$20.42$2.8B-14.94%+55.53%$16.8K-2.35%Buy Now
Feb 13, 2026SellHOGTori TermaatChief Human Resources Officer1,239$20.42$2.8B-14.94%+55.53%$25.3K-6.88%Buy Now
Feb 13, 2026SellHOGPaul J KrauseChief Legal Officer1,766$20.42$2.8B-14.94%+55.53%$36.1K-5.30%Buy Now
Feb 5, 2026SellHOGGlen KovalSVP Motorcycle Development2,338$20.19$2.8B-14.94%+55.53%$47.2K-5.20%Buy Now
Feb 5, 2026SellHOGCharles DoSr. Vice President, HDFSI2,508$20.12$2.8B-14.94%+55.53%$50.5K-12.51%Buy Now
Feb 5, 2026SellHOGTori TermaatChief Human Resources Officer2,999$20.23$2.8B-14.94%+55.53%$60.7K-5.49%Buy Now
Feb 5, 2026SellHOGPaul J KrauseChief Legal Officer4,357$20.23$2.8B-14.94%+55.53%$88.1K-4.32%Buy Now
Feb 5, 2026SellHOGJonathan R RootCFO and CCO4,445$20.17$2.8B-14.94%+55.53%$89.7K-3.86%Buy Now
Nov 20, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer11,500$23.21$2.8B-14.94%+55.53%$267.0K-48.82%Buy Now
Oct 31, 2025SellHOGCharles DoSr. Vice President, HDFSI5,619$25.81$2.8B-14.94%+55.53%$145.0K-38.03%Buy Now
Feb 13, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer3,400$25.96$2.8B-14.94%+55.53%$88.3K-12.61%Buy Now
Feb 9, 2025SellHOGJonathan R RootCFO and President, Commercial732$26.82$2.8B-14.94%+55.53%$19.6K-1.61%Buy Now
Feb 9, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer752$26.82$2.8B-14.94%+55.53%$20.2K-1.37%Buy Now
Feb 9, 2025SellHOGGlen KovalSVP Motorcycle Development1,020$26.82$2.8B-14.94%+55.53%$27.4K-5.59%Buy Now
Feb 9, 2025SellHOGTori TermaatChief Human Resources Officer1,034$26.82$2.8B-14.94%+55.53%$27.7K-3.83%Buy Now
Feb 9, 2025SellHOGJagdish KrishnanChief Digital Officer1,193$26.82$2.8B-14.94%+55.53%$32.0K-2.06%Buy Now
Feb 9, 2025SellHOGPaul J KrauseChief Legal Officer1,529$26.82$2.8B-14.94%+55.53%$41.0K-2.89%Buy Now
Feb 9, 2025SellHOGJochen ZeitzPresident and CEO19,438$26.82$2.8B-14.94%+55.53%$521.3K-2.70%Buy Now
Feb 6, 2025SellHOGJonathan R RootCFO and President, Commercial1,563$26.72$2.8B-14.94%+55.53%$41.8K-3.01%Buy Now
Feb 6, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer1,726$26.72$2.8B-14.94%+55.53%$46.1K-4.44%Buy Now
Feb 6, 2025SellHOGTori TermaatChief Human Resources Officer2,308$26.72$2.8B-14.94%+55.53%$61.7K-9.90%Buy Now
Feb 6, 2025SellHOGJagdish KrishnanChief Digital Officer2,515$26.72$2.8B-14.94%+55.53%$67.2K-5.86%Buy Now
Feb 6, 2025SellHOGPaul J KrauseChief Legal Officer3,267$26.72$2.8B-14.94%+55.53%$87.3K-7.92%Buy Now
Feb 5, 2025SellHOGGlen KovalSVP Motorcycle Development510$26.82$2.8B-14.94%+55.53%$13.7K-5.12%Buy Now
Feb 5, 2025SellHOGCharles DoSr. Vice President, HDFSI570$26.82$2.8B-14.94%+55.53%$15.3K-11.90%Buy Now
Feb 5, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer775$26.82$2.8B-14.94%+55.53%$20.8K-2.87%Buy Now
Feb 5, 2025SellHOGTori TermaatChief Human Resources Officer793$26.82$2.8B-14.94%+55.53%$21.3K-6.03%Buy Now
Feb 5, 2025SellHOGJonathan R RootCFO and President, Commercial1,097$26.82$2.8B-14.94%+55.53%$29.4K-4.55%Buy Now
Feb 5, 2025SellHOGJagdish KrishnanChief Digital Officer1,113$26.82$2.8B-14.94%+55.53%$29.9K-4.12%Buy Now
Feb 5, 2025SellHOGPaul J KrauseChief Legal Officer1,174$26.82$2.8B-14.94%+55.53%$31.5K-4.55%Buy Now
Feb 5, 2025SellHOGJochen ZeitzPresident and CEO23,345$26.82$2.8B-14.94%+55.53%$626.1K-2.99%Buy Now
Nov 28, 2024SellHOGJochen ZeitzPresident and CEO27,346$33.74$2.8B-14.94%+55.53%$922.7K-4.43%Buy Now
Feb 9, 2024SellHOGJonathan R RootChief Financial Officer731$36.85$2.8B-14.94%+55.53%$26.9K-1.89%Buy Now
Feb 9, 2024SellHOGTori TermaatChief Human Resources Officer820$36.85$2.8B-14.94%+55.53%$30.2K-3.74%Buy Now
Feb 9, 2024SellHOGGlen KovalVP Motorcycle Development940$36.85$2.8B-14.94%+55.53%$34.6K-5.84%Buy Now
Feb 9, 2024SellHOGPaul J KrauseVP, Chief Legal Officer1,041$36.85$2.8B-14.94%+55.53%$38.4K-2.32%Buy Now
Feb 9, 2024SellHOGCoyne Edel M. O'SullivanChief Commercial Officer1,174$36.85$2.8B-14.94%+55.53%$43.3K-5.67%Buy Now
Feb 9, 2024SellHOGJagdish KrishnanChief Digital Officer1,192$36.85$2.8B-14.94%+55.53%$43.9K-2.69%Buy Now
Feb 9, 2024SellHOGJochen ZeitzPresident and CEO19,711$36.85$2.8B-14.94%+55.53%$726.4K-1.39%Buy Now
Feb 5, 2024SellHOGJonathan R RootChief Financial Officer2,148$33.88$2.8B-14.94%+55.53%$72.8K-10.14%Buy Now
Feb 5, 2024SellHOGPaul J KrauseVP, Chief Legal Officer2,281$33.88$2.8B-14.94%+55.53%$77.3K-8.38%Buy Now
Feb 5, 2024SellHOGCoyne Edel M. O'SullivanChief Commercial Officer2,536$33.88$2.8B-14.94%+55.53%$85.9K-12.86%Buy Now
Feb 5, 2024SellHOGJagdish KrishnanChief Digital Officer3,403$33.88$2.8B-14.94%+55.53%$115.3K-12.14%Buy Now
Feb 3, 2024SellHOGTori TermaatChief Human Resources Officer453$34.19$2.8B-14.94%+55.53%$15.5K-5.90%Buy Now
Feb 3, 2024SellHOGJonathan R RootChief Financial Officer578$34.19$2.8B-14.94%+55.53%$19.8K-6.73%Buy Now
Feb 3, 2024SellHOGPaul J KrauseVP, Chief Legal Officer603$34.19$2.8B-14.94%+55.53%$20.6K-4.66%Buy Now
Feb 3, 2024SellHOGGlen KovalVP Motorcycle Development765$34.19$2.8B-14.94%+55.53%$26.2K-15.81%Buy Now
Feb 3, 2024SellHOGJagdish KrishnanChief Digital Officer944$34.19$2.8B-14.94%+55.53%$32.3K-12.15%Buy Now
Jan 9, 2024SellHOGJochen ZeitzPresident and CEO1,610$34.22$2.8B-14.94%+55.53%$55.1K-0.27%Buy Now
Dec 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$32.10$2.8B-14.94%+55.53%$83.8K-0.44%Buy Now
Nov 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$26.78$2.8B-14.94%+55.53%$69.9K-0.44%Buy Now
Oct 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$30.39$2.8B-14.94%+55.53%$79.3K-0.43%Buy Now
Sep 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$33.53$2.8B-14.94%+55.53%$87.5K-0.43%Buy Now
Aug 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$35.35$2.8B-14.94%+55.53%$92.3K-0.43%Buy Now