Lovesac Co

LOVE maintains a bullish medium-term posture with price trading above rising EMAs and a broader support zone intact. However, a Bullish Exhaustion pattern at recent highs and price extension signal near-term pullback risk. We favor deferred entries—stalking pullbacks into the 9/21/50 EMA area in line with our value and EPS-based strategy.

• ↑Q2 net sales $160.5M (+2.5% YoY) vs –4% sector trend.
• ↑Snug launches drove 80% new-customer acquisition for Lovesac.
• ↓Gross margin fell to 56.4% from 58.1% due to tariffs.