Synchrony Financial

SYF is in a Stage 4 decline with a decisive Support Failure pattern signaling loss of horizontal support. Sequential lower highs and lower lows confirm a bearish medium-term bias. Price has been rejected at declining 9 and 21 EMAs, and the broken support zone now acts as resistance. Selling into rallies at this resistance area is preferred over chasing upside.

• ↑Earnings yield at 2.5% with $1B in buybacks/dividends
• ↑30-day delinquency rate fell to 4.18%, credit quality improving
• ↓Q1 2025 purchase volume declined 4% YoY, signaling weaker engagement