Lumida
/BFH
⌘K
Bread Financial Holdings Inc

Bread Financial Holdings Inc

BFH
$99.31USD+1.19%+1.17 today

MARKET CAP

4.0B

P/E (TTM)

8.1x

FWD P/E

8.5x

DAY RANGE

$95 – $100

52W RANGE

$54
$110

AI Summary

Stalk
Buy NowMedium

Our prior medium-term bearish posture (Trim) has been invalidated by the shift to Stage 2 and activation of a Bullish Pivot Point, signaling structural repair and upside mean reversion. With 9/20 EMAs and the 50 DMA now rising and price pulling back into these support zones, momentum conditions favor participation. We will buy on acceptance off the EMAs and 50 DMA to engage the Stage 2 advance.

  • Q1 credit sales rose 7% YoY to $6.5B, driven by new partnerships.
  • Repurchased 3.5M shares (8% of float) with a 13.0% CET1 ratio.
  • Net income declined YoY to $181M, underscoring weak profitability factors.
Full analysis →
Insider Trades34 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
May 29, 2026SellBFHRalph J AndrettaPresident and CEO15,000$89.10$4.0B-9.64%+84.49%$1.3M-0.84%Trim
Feb 18, 2026SellBFHAllegra S DriscollEVP, Chief Technology Officer1,752$73.74$4.0B-9.64%+84.49%$129.2K-2.80%Trim
Feb 17, 2026SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer4,261$73.26$4.0B-9.64%+84.49%$312.2K-5.33%Trim
Feb 17, 2026SellBFHAllegra S DriscollEVP, Chief Technology Officer5,351$73.38$4.0B-9.64%+84.49%$392.7K-4.19%Trim
Feb 17, 2026SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy18,388$73.11$4.0B-9.64%+84.49%$1.3M-6.59%Trim
Feb 17, 2026SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk19,467$73.11$4.0B-9.64%+84.49%$1.4M-7.27%Trim
Feb 17, 2026SellBFHPerry S BebermanEVP, Chief Financial Officer22,516$73.05$4.0B-9.64%+84.49%$1.6M-13.68%Trim
Feb 17, 2026SellBFHValerie E GreerEVP, Chief Commercial Officer25,837$73.10$4.0B-9.64%+84.49%$1.9M-7.63%Trim
Feb 17, 2026SellBFHPerry S BebermanEVP, Chief Financial Officer45,021$73.08$4.0B-9.64%+84.49%$3.3M-15.52%Trim
Feb 17, 2026SellBFHRalph J AndrettaPresident and CEO62,184$73.11$4.0B-9.64%+84.49%$4.5M-4.93%Trim
Dec 11, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy346$73.62$4.0B-9.64%+84.49%$25.5K-0.28%Trim
Dec 11, 2025SellBFHValerie E GreerEVP, Chief Commercial Officer1,256$73.62$4.0B-9.64%+84.49%$92.5K-0.82%Trim
Dec 11, 2025SellBFHRalph J AndrettaPresident and CEO4,116$73.62$4.0B-9.64%+84.49%$303.0K-0.76%Trim
Feb 18, 2025SellBFHAllegra S DriscollEVP, Chief Technology Officer2,787$62.10$4.0B-9.64%+84.49%$173.1K-5.54%Trim
Feb 18, 2025SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer3,932$62.10$4.0B-9.64%+84.49%$244.2K-9.79%Trim
Feb 18, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy11,936$62.10$4.0B-9.64%+84.49%$741.2K-8.78%Trim
Feb 18, 2025SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk12,502$62.10$4.0B-9.64%+84.49%$776.4K-9.50%Trim
Feb 18, 2025SellBFHValerie E GreerEVP, Chief Commercial Officer14,930$62.10$4.0B-9.64%+84.49%$927.2K-8.88%Trim
Feb 18, 2025SellBFHPerry S BebermanEVP, Chief Financial Officer17,245$62.10$4.0B-9.64%+84.49%$1.1M-11.35%Trim
Feb 18, 2025SellBFHRalph J AndrettaPresident and CEO44,789$62.10$4.0B-9.64%+84.49%$2.8M-7.67%Trim
Jan 8, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy557$62.87$4.0B-9.64%+84.49%$35.0K-0.50%Trim
Jul 15, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer3,673$48.72$4.0B-9.64%+84.49%$178.9K-2.97%Trim
Mar 25, 2024SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy1,525$35.61$4.0B-9.64%+84.49%$54.3K-1.35%Trim
Mar 25, 2024SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk1,793$35.61$4.0B-9.64%+84.49%$63.8K-1.62%Trim
Mar 25, 2024SellBFHValerie E GreerEVP, Chief Commercial Officer2,366$35.61$4.0B-9.64%+84.49%$84.3K-1.70%Trim
Mar 25, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer2,384$35.61$4.0B-9.64%+84.49%$84.9K-1.89%Trim
Mar 25, 2024SellBFHRalph J AndrettaPresident and CEO8,712$35.61$4.0B-9.64%+84.49%$310.2K-1.85%Trim
Feb 15, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer1,247$37.59$4.0B-9.64%+84.49%$46.9K-0.99%Trim
Feb 15, 2024SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer2,164$37.59$4.0B-9.64%+84.49%$81.3K-6.40%Trim
Feb 15, 2024SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk8,761$37.37$4.0B-9.64%+84.49%$327.4K-3.73%Trim
Feb 15, 2024SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy9,094$37.36$4.0B-9.64%+84.49%$339.8K-3.79%Trim
Feb 15, 2024SellBFHValerie E GreerEVP, Chief Commercial Officer9,140$37.37$4.0B-9.64%+84.49%$341.5K-3.12%Trim
Feb 15, 2024SellBFHRalph J AndrettaPresident and CEO37,422$37.37$4.0B-9.64%+84.49%$1.4M-3.74%Trim
Dec 19, 2023SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy481$33.59$4.0B-9.64%+84.49%$16.2K-0.59%Trim