Birkenstock Holding PLC

BIRK is entrenched in a Stage 4 decline marked by a clear lower‐high/lower‐low sequence and bearish EMA regime. The medium-term bias is Bearish, reinforced by the active Support Failure pattern and sustained selling pressure. Short-term execution conditions are unfavorable for bulls, with price rejecting at key EMAs and trading below intermediate moving averages. Sell Now on weakness into the confluence of 50 DMA and 200 DMA, as further downside acceleration is likely.

• ↑Q2 revenue €618M, up 14% YoY in constant currency; guidance reaffirmed at 13–15% growth.
• ↑DTC channel revenue +60% YoY, driving higher engagement and margin stability.
• ↓Adjusted net profit €93M, down 10% YoY due to currency translation losses.