Birkenstock Holding PLC

BIRK is in a Stage 2 advancing phase with a clear higher-high/higher-low sequence since the May low. The medium-term bias is bullish, supported by rising short-term EMAs and a turning 50-day SMA. Short-term price action has flattened into a sideways consolidation around these moving averages, suggesting deferred entries. Execution is advised on pullbacks into the 9/20 EMAs or 50-day SMA support zone. Key risks include resistance holding near recent highs and a potential shift to Stage 3 consolidation if support fails.

• ↑Q2 revenue €618M, up 14% YoY in constant currency; guidance reaffirmed at 13–15% growth.
• ↑DTC channel revenue +60% YoY, driving higher engagement and margin stability.
• ↓Adjusted net profit €93M, down 10% YoY due to currency translation losses.