Lumida
/BKNG
⌘K
Booking Holdings Inc

Booking Holdings Inc

BKNG
$181.68USD-1.59%-2.93 today

MARKET CAP

140.8B

P/E (TTM)

19.6x

FWD P/E

15.6x

DAY RANGE

$179 – $184

52W RANGE

$150
$232

AI Summary

Stalk
Sell NowMedium

BKNG is in an early Stage 1 consolidation after a terminal decline, with an active Bullish Exhaustion pattern signaling weakening upside momentum. Price continues to stall and reject at the declining 200 DMA despite support from rising short-term EMAs, indicating limited near-term upside. Under our Growth at Reasonable Price strategy, we are executing Sell Now on strength into the EMA/200 DMA zone to capitalize on relief rallies.

  • Q1 gross bookings hit $53.8B, up 15% YoY.
  • Generated $9.1B free cash flow; dividend yield at 0.49%.
  • Q2 room night growth may be trimmed ~3pp by Middle East conflict.
Full analysis →
Insider Trades72 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
May 26, 2026SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL62,500$163.67$140.8B-21.62%+21.01%$10.2M-3.43%Stalk
May 12, 2026SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER12,456$157.80$140.8B-21.62%+21.01%$2.0M-13.50%Stalk
Apr 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT16,726$185.36$140.8B-21.62%+21.01%$3.1M-1.34%Stalk
Mar 16, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT669$4292.10$140.8B-21.62%+21.01%$2.9M-0.20%Stalk
Mar 4, 2026SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER121$4153.87$140.8B-21.62%+21.01%$502.6K-4.19%Stalk
Mar 4, 2026SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER1,350$4153.87$140.8B-21.62%+21.01%$5.6M-20.79%Stalk
Mar 4, 2026SellBKNGSusana D'EmicSVP, CAO & CONTROLLER1,635$4153.87$140.8B-21.62%+21.01%$6.8M-12.46%Stalk
Mar 4, 2026SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,283$4153.87$140.8B-21.62%+21.01%$9.5M-5.68%Stalk
Mar 4, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT8,368$4153.87$140.8B-21.62%+21.01%$34.8M-27.07%Stalk
Feb 17, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT452$4149.75$140.8B-21.62%+21.01%$1.9M-0.14%Stalk
Feb 17, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT560$4092.82$140.8B-21.62%+21.01%$2.3M-0.10%Stalk
Jan 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT60$5208.09$140.8B-21.62%+21.01%$312.5K-0.08%Stalk
Jan 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT953$5181.34$140.8B-21.62%+21.01%$4.9M-0.16%Stalk
Dec 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT442$5464.94$140.8B-21.62%+21.01%$2.4M-0.13%Stalk
Dec 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT571$5414.53$140.8B-21.62%+21.01%$3.1M-0.09%Stalk
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT170$5062.25$140.8B-21.62%+21.01%$860.6K-0.07%Stalk
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT400$5007.69$140.8B-21.62%+21.01%$2.0M-0.07%Stalk
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT443$4820.35$140.8B-21.62%+21.01%$2.1M-0.08%Stalk
Nov 7, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER200$5000.00$140.8B-21.62%+21.01%$1.0M-11.67%Stalk
Oct 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT388$5254.04$140.8B-21.62%+21.01%$2.0M-0.11%Stalk
Oct 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT625$5141.53$140.8B-21.62%+21.01%$3.2M-0.11%Stalk
Sep 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5516.92$140.8B-21.62%+21.01%$5.6M-0.14%Stalk
Aug 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5476.89$140.8B-21.62%+21.01%$5.5M-0.20%Stalk
Jul 31, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,000$220.16$140.8B-21.62%+21.01%$220.2K-3.75%Stalk
Jul 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5695.00$140.8B-21.62%+21.01%$5.8M-0.20%Stalk
Jun 16, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5356.07$140.8B-21.62%+21.01%$5.4M-0.21%Stalk
May 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5242.35$140.8B-21.62%+21.01%$5.3M-0.12%Stalk
May 12, 2025SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER1,105$5072.54$140.8B-21.62%+21.01%$5.6M-27.68%Stalk
May 1, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER300$5142.41$140.8B-21.62%+21.01%$1.5M-14.90%Stalk
Mar 4, 2025SellBKNGSusana D'EmicSVP, CAO & CONTROLLER992$4946.15$140.8B-21.62%+21.01%$4.9M-16.04%Stalk
Mar 4, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER2,292$4940.31$140.8B-21.62%+21.01%$11.3M-24.82%Stalk
Mar 4, 2025SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,689$4946.15$140.8B-21.62%+21.01%$13.3M-7.60%Stalk
Mar 4, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT10,450$4946.15$140.8B-21.62%+21.01%$51.7M-15.57%Stalk
Nov 22, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER170$5165.70$140.8B-21.62%+21.01%$878.2K-4.49%Stalk
Nov 14, 2024SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL200$198.84$140.8B-21.62%+21.01%$39.8K-1.31%Stalk
Aug 27, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER100$3887.61$140.8B-21.62%+21.01%$388.8K-2.57%Stalk
Aug 15, 2024SellBKNGSusana D'EmicSVP, CAO & CONTROLLER858$3614.70$140.8B-21.62%+21.01%$3.1M-4.39%Stalk
Aug 12, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER48$3443.05$140.8B-21.62%+21.01%$165.3K-1.22%Stalk
Jul 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$4067.65$140.8B-21.62%+21.01%$3.1M-0.18%Stalk
Jun 17, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3900.50$140.8B-21.62%+21.01%$2.9M-0.15%Stalk
May 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3776.51$140.8B-21.62%+21.01%$2.8M-0.22%Stalk
May 7, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER752$2941.78$140.8B-21.62%+21.01%$2.2M-2.31%Stalk
Apr 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3534.10$140.8B-21.62%+21.01%$2.7M-0.17%Stalk
Mar 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT4,302$3422.75$140.8B-21.62%+21.01%$14.7M-0.39%Stalk
Mar 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT5,827$3455.93$140.8B-21.62%+21.01%$20.1M-0.68%Stalk
Mar 7, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER1,020$2871.78$140.8B-21.62%+21.01%$2.9M-3.08%Stalk
Mar 4, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER437$3499.73$140.8B-21.62%+21.01%$1.5M-4.95%Stalk
Mar 4, 2024SellBKNGSusana D'EmicSVP, CAO & CONTROLLER900$3499.73$140.8B-21.62%+21.01%$3.1M-12.99%Stalk
Mar 4, 2024SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,499$3499.73$140.8B-21.62%+21.01%$8.7M-7.87%Stalk
Mar 4, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER5,199$3499.73$140.8B-21.62%+21.01%$18.2M-14.80%Stalk
Mar 4, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT8,956$3499.73$140.8B-21.62%+21.01%$31.3M-11.16%Stalk
Feb 15, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER500$3738.19$140.8B-21.62%+21.01%$1.9M-0.31%Stalk
Feb 15, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER500$3738.64$140.8B-21.62%+21.01%$1.9M-0.35%Stalk
Feb 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3737.43$140.8B-21.62%+21.01%$2.8M-0.14%Stalk
Jan 16, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3493.71$140.8B-21.62%+21.01%$2.6M-0.15%Stalk
Jan 16, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER1,000$3494.47$140.8B-21.62%+21.01%$3.5M-0.37%Stalk
Dec 18, 2023SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL165$3479.12$140.8B-21.62%+21.01%$574.1K-1.16%Stalk
Dec 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3441.89$140.8B-21.62%+21.01%$1.9M-4.68%Stalk
Dec 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT1,311$3467.30$140.8B-21.62%+21.01%$4.5M-0.22%Stalk
Nov 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3197.00$140.8B-21.62%+21.01%$1.8M-4.47%Stalk
Nov 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$3151.44$140.8B-21.62%+21.01%$2.4M-0.13%Stalk
Nov 10, 2023SellBKNGSusana D'EmicSVP, CAO & CONTROLLER3,978$2225.14$140.8B-21.62%+21.01%$8.9M+0.00%Stalk
Oct 16, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$2973.70$140.8B-21.62%+21.01%$1.6M-4.28%Stalk
Oct 16, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$2975.99$140.8B-21.62%+21.01%$2.2M-0.18%Stalk
Sep 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3200.75$140.8B-21.62%+21.01%$1.8M-4.10%Stalk
Sep 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$3176.29$140.8B-21.62%+21.01%$2.4M-0.10%Stalk
Aug 31, 2023SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER450$2363.07$140.8B-21.62%+21.01%$1.1M-0.40%Stalk
Aug 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3224.51$140.8B-21.62%+21.01%$1.8M-3.94%Stalk
Aug 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$3210.04$140.8B-21.62%+21.01%$2.4M-0.27%Stalk
Aug 12, 2023SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER48$3206.23$140.8B-21.62%+21.01%$153.9K-1.19%Stalk
Aug 8, 2023SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER170$3192.59$140.8B-21.62%+21.01%$542.7K-4.04%Stalk
Aug 8, 2023SellBKNGSusana D'EmicSVP, CAO & CONTROLLER2,400$2307.24$140.8B-21.62%+21.01%$5.5M+0.00%Stalk