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/BRCC
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BRC Inc

BRC Inc

BRCC
$1.14USD↓-3.39%-0.04 today

MARKET CAP

284.4M

P/E (TTM)

—

FWD P/E

55.9x

DAY RANGE

$1 – $1

52W RANGE

$1
$2

AI Summary

Stalk
TrimMedium

BRCC remains in a Stage 4 decline with price stuck below the declining 9-EMA, 21-EMA, and 50 SMA, reinforcing a medium-term bearish bias. Short-term action is sideways under EMAs without clear rejection or support. Execution is deferred selling (Trim) into rallies near the EMA resistance cluster. A sustained close above the 21 EMA and 50 SMA would invalidate the bearish structure.

  • ↑Q1 2026 revenue +21% YoY to $109.2M; wholesale up 32%.
  • ↑Adjusted EBITDA surged 800% YoY to over $7M.
  • ↓Gross margin down to 33% from 36% on high input costs.
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

BRC Inc. (NYSE: BRCC), known as Black Rifle Coffee Company, specializes in premium coffee products, which include packaged coffee, ready-to-drink (RTD) beverages, and energy drinks. The company is notable for its veteran-oriented branding and community commitment, positioning itself as a unique player within the specialty coffee sector. Black Rifle has established a solid distribution footprint, focusing on both wholesale and direct-to-consumer channels, supporting its strategic growth initiatives and expanding market presence in a competitive landscape.

Bull says

  • ↑Q1 2026 revenue +21% YoY to $109.2M; wholesale up 32%.
  • ↑Adjusted EBITDA surged 800% YoY to over $7M.
  • ↑Energy drinks launched in 22,000+ stores, 21% ACV coverage.
  • ↑Analysts maintain Strong Buy with $2.50 PT (92% upside).
  • ↑Coffee sales grew 34.6% vs. 13% category average.
  • ↑High earnings revisions and book-to-price ratio suggest undervaluation.

Bear says

  • ↓Gross margin down to 33% from 36% on high input costs.
  • ↓Direct-to-consumer sales slid 7% YoY, threatening DTC strategy.
  • ↓Green coffee inflation and tariffs may further compress margins.
  • ↓Stock exhibits high volatility and elevated leverage risk.
  • ↓Weak profitability metrics and low dividend yield deter investors.
  • ↓Lack of institutional interest underscores skepticism on growth.

Investment themes with BRCC

Hi Short Interest↑ +1.03%

Stocks with high short interest ratios

BYND · PLTR · COIN
High Dividend Yield↑ +0.15%

Companies paying above-average dividends

AISP · SMR · NWL

Earnings Call · Q1 2025 · Mgmt. Guidance

Updated 05-22-2026neutral

Transcript signals

Bull points

  • We're scaling the brand, deepening our partnerships at retail, and making sure every dollar we invest in the business is working hard for us.
  • Black Rifle took no pricing actions during the period, but still delivered 21% sales growth, well ahead of the category's 4% increase.
  • We expect to build on this momentum throughout 2025 through new retail partnerships and expanded shelf presence with existing customers.

Bear points

  • DTC revenue declined 15% in the quarter, though adjusting for last year's loyalty reserve, the decline was closer to 5%. It's not yet where we want to be, but the actions we've taken are beginning to show encouraging signs of stabilization.
  • For DTC, the idea for us is to create stabilization, which we feel like we've been able to do in Q1. So as you mentioned, 5% after you adjust for the loyalty points decline. And that is with less dollars going into that business.
  • With DTC, there's less spending, which means you're going to have less folks coming in the front or the top of the funnel.
Read full transcript analysis ›