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Cricut Inc

Cricut Inc

CRCT
$4.63USD↓-1.49%-0.07 today

MARKET CAP

971.8M

P/E (TTM)

13.2x

FWD P/E

26.2x

DAY RANGE

$5 – $5

52W RANGE

$4
$7

AI Summary

Stalk
Buy NowMedium

CRCT is in a Stage 2 advancing phase with higher highs and higher lows forming a bullish medium-term structure, reinforced by a primary Momentum Breakout. Price is pulling back into the rising 9-, 21-, and 50-day EMAs, offering a tactical entry for continuation. The long-term downtrend remains intact, providing context for risk, and a decisive close below the 21-day EMA would invalidate the current bullish bias.

  • ↑Paid subscribers reached 3.08M, up 7% YoY, boosting recurring revenue.
  • ↑Platform revenue rose 6% YoY to $84.8M, signaling growth momentum.
  • ↓Total Q1 revenue fell 2% YoY to $159.5M, driven by a 15% drop in accessories.
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The case for & against

Bull & Bear analysis

Bearish

Cricut, Inc. (NASDAQ: CRCT) specializes in innovative crafting solutions, primarily offering smart cutting machines and design software tailored for DIY enthusiasts. Positioned as a leader in the crafting industry, Cricut is evolving from a machine-centric model to a comprehensive creativity platform through its "Think It. Make It. Cricut." campaign, which emphasizes its Design Space ecosystem. This strategic shift aims to enhance user experience and engagement while leveraging its established market presence to capitalize on the growing trend of personalization in crafting and DIY projects.

Bull says

  • ↑Paid subscribers reached 3.08M, up 7% YoY, boosting recurring revenue.
  • ↑Platform revenue rose 6% YoY to $84.8M, signaling growth momentum.
  • ↑New Cricut Joy 2 and Explore 5 launches plus bundle-only sales to drive unit growth.
  • ↑Operations generated $36M cash flow, funding a 2.93% yield dividend and $50M buyback.
  • ↑International sales climbed 16% YoY, expanding presence in emerging markets.
  • ↑High earnings revisions and profitability factors underpin potential upside.

Bear says

  • ↓Total Q1 revenue fell 2% YoY to $159.5M, driven by a 15% drop in accessories.
  • ↓Tariffs will compress margins; gross margin slid to 58.1% from 60.5% YoY.
  • ↓Materials revenue plunged 17% YoY amid intensifying competition from low-cost providers.
  • ↓Sequential subscriber decline of 13k highlights volatility until machine sales improve.
  • ↓Cash flow from operations tumbled to $26.9M from $61.2M, straining capital flexibility.
  • ↓Negative earnings yield, growth, and leverage factors raise downside risks.

Investment themes with CRCT

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Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 05-09-2026neutral

Transcript signals

Bull points

  • We remain optimistic about the year overall, despite a more challenging first half. In Q2, we do not expect total company revenue to grow year over year, primarily due to a difficult comparison against Q2 2025, which benefited from revenue pull forward amid tariff-related supply chain uncertainty. That said, we expect platform revenues to grow each quarter, while subscriber trends follow their typical seasonal pattern with softness in Q2 and Q3. With a strong roadmap ahead, we remain confident for growth in the second half.
  • In Q1, we began to see the early benefits of our platform-first strategy with guided onboarding, bundles, guided flows in design space, and services working together for a simpler, more compelling user experience.
  • We are pleased with profitability, growth in platform revenue, and growth in global machine sellout units.

Bear points

  • We expect to see seasonal pressure on subscription rates in Q2 and Q3, which could result in flat to declining quarter-on-quarter subscriber growth rates.
  • total gross margin in Q1 was 58.1%, which was down 2.4% year on year.
  • Gross margin from products was 23.1%, compared to 32.7% in Q1 a year ago.
Read full transcript analysis ›