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Crocs Inc

Crocs Inc

CROX
$137.13USD↓-1.28%-1.78 today

MARKET CAP

6.8B

P/E (TTM)

11.0x

FWD P/E

9.4x

DAY RANGE

$137 – $140

52W RANGE

$73
$140

AI Summary

Stalk
StalkMedium

CROX remains in a Stage 2 advancing uptrend with bullish medium- and long-term biases, but price is extended above rising EMAs and extreme overbought readings combined with a Bullish Exhaustion signal weaken the timing edge; waiting for a pullback into the rising EMAs or a nearby support zone is structurally prudent.

  • ↑Q1 2026 revenue hit $921M, beating expectations amid tariffs.
  • ↑DTC sales rose 8% YoY despite promotional pullback.
  • ↓Adjusted gross margin fell to 56.9%, down 90bps on tariffs.
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The case for & against

Bull & Bear analysis

Bearish

Crocs, Inc. (NASDAQ: CROX) is a prominent player in the casual footwear market, primarily recognized for its comfortable and versatile products, including its iconic clogs and the Hey Dude brand. As both a global and industry leader, Crocs is strategically positioned to leverage its direct-to-consumer strategies and diversify its offerings internationally. The company's focus on innovative designs and strong branding aligns with the ongoing trends favoring comfort-focused footwear.

Bull says

  • ↑Q1 2026 revenue hit $921M, beating expectations amid tariffs.
  • ↑DTC sales rose 8% YoY despite promotional pullback.
  • ↑International revenue climbed 11% YoY, led by China growth.
  • ↑Partnerships (e.g., LEGO) diversify products and boost visibility.
  • ↑Repurchased 800K shares for ~$74M, reinforcing shareholder returns.
  • ↑High earnings yield and prudent leverage profile support valuation.

Bear says

  • ↓Adjusted gross margin fell to 56.9%, down 90bps on tariffs.
  • ↓Hey Dude brand revenue declined 13% YoY, signaling risk.
  • ↓North American revenue set to drop ~1% in fiscal 2026.
  • ↓Cautious consumers limit discretionary spend amid economic uncertainty.
  • ↓Athletic competitors erode market share, pressuring US growth.
  • ↓Weak profitability and growth factors plus high short interest heighten risk.

Investment themes with CROX

Buybacks↑ +0.48%

Companies repurchasing their own shares

C · JCI · WFC

Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 04-30-2026neutral

Transcript signals

Bull points

  • 2026, Crocs Inc. will be predominantly an international-driven company, marking a significant shift in its revenue distribution, with international revenues outpacing those from North America for the first time this year.
  • we had a really strong quarter from an international perspective, and in our key Tier 1 countries like China and Japan, we're seeing double-digit growth.
  • We're very bullish on international and continue to be bullish, especially with our commitment to taking back our Malaysia distributor business, which includes over 20 stores in a region with a high affinity for Crocs.

Bear points

  • high oil prices for a sustained period of time does provide some upward cost pressure to the resident component of business.
  • we do see impacts for the Middle East, right? So our business into the Middle East, it is a distributor business that was a wholesale sale for us. So that's a drag.
  • And so the first quarter came in down 90 basis points versus the expectation for flat year-over-year trends.
Read full transcript analysis ›