Lumida
/DECK
⌘K
Deckers Outdoor Corp

Deckers Outdoor Corp

DECK
$106.49USD-2.33%-2.54 today

MARKET CAP

14.8B

P/E (TTM)

15.1x

FWD P/E

13.6x

DAY RANGE

$106 – $110

52W RANGE

$79
$127

AI Summary

Stalk
Buy NowMedium

DECK is in a Stage 2 advancing regime with a clear higher-high/higher-low sequence and rising EMAs providing dynamic support. The medium-term bias is bullish, supported by stage and primary pattern, while the short-term readiness is favorable as price holds just above the 9, 20, and 50 EMAs with no exhaustion. Under the Free Cash Flow + Buybacks strategy, immediate participation on shallow pullbacks into the EMA zone is justified.

  • Revenue rose 10% YoY to $5.47B in FY26 on HOKA and UGG
  • Gross margin of 57.7% held firm despite $150M tariffs and rising freight
  • Gross margin projected at ~56.5% in FY27 amid tariff and freight pressures
Full analysis →
Insider Trades74 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
May 20, 2026SellDECKMarco EllerkerPresident, Global Marketplace1,508$98.24$14.8B-15.82%+34.95%$148.1K-3.60%Buy Now
May 20, 2026SellDECKRobin Spring-GreenPresident, Hoka1,959$98.24$14.8B-15.82%+34.95%$192.5K-4.64%Buy Now
May 20, 2026SellDECKAngela OgbechieChief Supply Chain Officer2,634$98.24$14.8B-15.82%+34.95%$258.8K-7.74%Buy Now
May 20, 2026SellDECKThomas GarciaChief Administrative Officer4,581$98.24$14.8B-15.82%+34.95%$450.0K-5.91%Buy Now
May 20, 2026SellDECKAnne SpangenbergPresident, Fashion Lifestyle7,623$98.24$14.8B-15.82%+34.95%$748.9K-9.46%Buy Now
May 20, 2026SellDECKCaroti StefanoPresident & CEO10,532$98.24$14.8B-15.82%+34.95%$1.0M-3.17%Buy Now
May 20, 2026SellDECKSteven J. FaschingChief Financial Officer21,944$98.24$14.8B-15.82%+34.95%$2.2M-13.17%Buy Now
Mar 13, 2026SellDECKRobin Spring-GreenPresident, Hoka276$100.78$14.8B-15.82%+34.95%$27.8K-0.65%Buy Now
Feb 13, 2026SellDECKRobin Spring-GreenPresident, Hoka347$113.78$14.8B-15.82%+34.95%$39.5K-0.81%Buy Now
Feb 13, 2026SellDECKAnne SpangenbergPresident, Fashion Lifestyle4,063$116.02$14.8B-15.82%+34.95%$471.4K-4.81%Buy Now
Feb 6, 2026SellDECKSteven J. FaschingChief Financial Officer1,079$115.45$14.8B-15.82%+34.95%$124.6K-0.64%Buy Now
Dec 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace439$103.99$14.8B-15.82%+34.95%$45.7K-1.04%Buy Now
Oct 31, 2025SellDECKAngela OgbechieChief Supply Chain Officer1,460$81.45$14.8B-15.82%+34.95%$118.9K-2.07%Buy Now
Sep 15, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle1,523$118.66$14.8B-15.82%+34.95%$180.7K-1.77%Buy Now
Aug 15, 2025SellDECKRobin Spring-GreenPresident, Hoka351$102.96$14.8B-15.82%+34.95%$36.1K-1.75%Buy Now
Aug 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace1,043$102.96$14.8B-15.82%+34.95%$107.4K-3.74%Buy Now
Aug 15, 2025SellDECKAngela OgbechieChief Supply Chain Officer1,504$102.96$14.8B-15.82%+34.95%$154.9K-7.53%Buy Now
Aug 15, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle1,866$102.96$14.8B-15.82%+34.95%$192.1K-3.27%Buy Now
Aug 15, 2025SellDECKThomas GarciaChief Administrative Officer2,576$102.96$14.8B-15.82%+34.95%$265.2K-4.53%Buy Now
Aug 15, 2025SellDECKSteven J. FaschingChief Financial Officer4,401$102.96$14.8B-15.82%+34.95%$453.1K-3.22%Buy Now
Aug 15, 2025SellDECKCaroti StefanoPresident & CEO7,946$102.96$14.8B-15.82%+34.95%$818.1K-3.42%Buy Now
Jun 2, 2025SellDECKAngela OgbechieChief Supply Chain Officer6,244$103.89$14.8B-15.82%+34.95%$648.7K-7.10%Buy Now
May 21, 2025SellDECKMarco EllerkerPresident, Global Marketplace976$123.36$14.8B-15.82%+34.95%$120.4K-3.38%Buy Now
May 21, 2025SellDECKAngela OgbechieChief Supply Chain Officer3,362$123.36$14.8B-15.82%+34.95%$414.7K-11.36%Buy Now
May 21, 2025SellDECKThomas GarciaChief Administrative Officer8,066$123.36$14.8B-15.82%+34.95%$995.0K-12.65%Buy Now
May 21, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle10,559$123.36$14.8B-15.82%+34.95%$1.3M-15.62%Buy Now
May 21, 2025SellDECKSteven J. FaschingChief Financial Officer15,331$123.36$14.8B-15.82%+34.95%$1.9M-10.09%Buy Now
May 21, 2025SellDECKCaroti StefanoPresident & CEO26,895$123.36$14.8B-15.82%+34.95%$3.3M-10.37%Buy Now
Mar 15, 2025SellDECKRobin Spring-GreenPresident, Hoka278$118.68$14.8B-15.82%+34.95%$33.0K-1.37%Buy Now
Mar 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace571$118.68$14.8B-15.82%+34.95%$67.8K-1.94%Buy Now
Feb 6, 2025SellDECKSteven J. FaschingChief Financial Officer1,062$172.19$14.8B-15.82%+34.95%$182.9K-0.69%Buy Now
Dec 15, 2024SellDECKAngela OgbechieChief Supply Chain Officer66$206.63$14.8B-15.82%+34.95%$13.6K-0.22%Buy Now
Dec 15, 2024SellDECKMarco EllerkerPresident, Global Marketplace454$206.63$14.8B-15.82%+34.95%$93.8K-1.52%Buy Now
Dec 11, 2024SellDECKCaroti StefanoPresident & CEO14,274$208.34$14.8B-15.82%+34.95%$3.0M-5.22%Buy Now
Nov 22, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle3,882$186.43$14.8B-15.82%+34.95%$723.7K-5.44%Buy Now
Nov 20, 2024SellDECKMarco EllerkerPresident, Global Marketplace5,667$175.20$14.8B-15.82%+34.95%$992.9K-15.94%Buy Now
Nov 19, 2024SellDECKCaroti StefanoPresident & CEO15,000$175.73$14.8B-15.82%+34.95%$2.6M-5.20%Buy Now
Nov 19, 2024SellDECKThomas GarciaChief Administrative Officer18,000$175.28$14.8B-15.82%+34.95%$3.2M-22.05%Buy Now
Nov 8, 2024SellDECKSteven J. FaschingChief Financial Officer8,802$175.00$14.8B-15.82%+34.95%$1.5M-5.44%Buy Now
Oct 31, 2024SellDECKAngela OgbechieChief Supply Chain Officer1,278$163.24$14.8B-15.82%+34.95%$208.6K-4.14%Buy Now
Oct 4, 2024SellDECKSteven J. FaschingChief Financial Officer9,198$166.67$14.8B-15.82%+34.95%$1.5M-5.38%Buy Now
Sep 4, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle181$149.23$14.8B-15.82%+34.95%$27.0K-1.50%Buy Now
Aug 15, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle128$157.93$14.8B-15.82%+34.95%$20.2K-1.37%Buy Now
Aug 15, 2024SellDECKMarco EllerkerPresident, Global Marketplace135$157.93$14.8B-15.82%+34.95%$21.3K-2.82%Buy Now
Aug 15, 2024SellDECKAngela OgbechieChief Supply Chain Officer217$157.93$14.8B-15.82%+34.95%$34.3K-5.74%Buy Now
Aug 15, 2024SellDECKThomas GarciaChief Administrative Officer441$157.93$14.8B-15.82%+34.95%$69.6K-3.78%Buy Now
Aug 15, 2024SellDECKSteven J. FaschingChief Financial Officer991$157.93$14.8B-15.82%+34.95%$156.5K-3.79%Buy Now
Aug 15, 2024SellDECKCaroti StefanoPresident & CEO1,352$157.93$14.8B-15.82%+34.95%$213.5K-3.39%Buy Now
Jun 6, 2024SellDECKCaroti StefanoChief Commercial Officer5,000$1079.74$14.8B-15.82%+34.95%$5.4M-11.13%Buy Now
Jun 6, 2024SellDECKDavid PowersPresident & CEO10,955$1086.50$14.8B-15.82%+34.95%$11.9M-12.60%Buy Now
May 31, 2024SellDECKAngela OgbechieChief Supply Chain Officer153$1077.93$14.8B-15.82%+34.95%$164.9K-3.89%Buy Now
May 29, 2024SellDECKThomas GarciaChief Administrative Officer4,000$1074.86$14.8B-15.82%+34.95%$4.3M-25.55%Buy Now
May 22, 2024SellDECKAngela OgbechieChief Supply Chain Officer98$148.82$14.8B-15.82%+34.95%$14.6K-2.43%Buy Now
May 22, 2024SellDECKThomas GarciaChief Administrative Officer824$148.82$14.8B-15.82%+34.95%$122.6K-5.00%Buy Now
May 22, 2024SellDECKSteven J. FaschingChief Financial Officer3,124$148.82$14.8B-15.82%+34.95%$464.9K-10.67%Buy Now
May 22, 2024SellDECKCaroti StefanoChief Commercial Officer4,110$148.82$14.8B-15.82%+34.95%$611.7K-8.38%Buy Now
May 22, 2024SellDECKDavid PowersPresident & CEO11,257$148.82$14.8B-15.82%+34.95%$1.7M-11.46%Buy Now
Apr 15, 2024SellDECKDavid PowersPresident & CEO11,986$446.70$14.8B-15.82%+34.95%$5.4M+0.00%Buy Now
Mar 15, 2024SellDECKDavid PowersPresident & CEO11,986$496.07$14.8B-15.82%+34.95%$5.9M+0.00%Buy Now
Feb 15, 2024SellDECKDavid PowersPresident & CEO11,986$465.91$14.8B-15.82%+34.95%$5.6M+0.00%Buy Now
Feb 9, 2024SellDECKAngela OgbechieChief Supply Chain Officer313$844.13$14.8B-15.82%+34.95%$264.2K-7.21%Buy Now
Feb 9, 2024SellDECKSteven J. FaschingChief Financial Officer5,000$844.40$14.8B-15.82%+34.95%$4.2M-14.58%Buy Now
Jan 16, 2024SellDECKDavid PowersPresident & CEO35,956$392.91$14.8B-15.82%+34.95%$14.1M+0.00%Buy Now
Dec 15, 2023SellDECKAngela OgbechieChief Supply Chain Officer7$702.81$14.8B-15.82%+34.95%$4.9K-0.16%Buy Now
Dec 6, 2023SellDECKCaroti StefanoChief Commercial Officer29,450$374.66$14.8B-15.82%+34.95%$11.0M+0.00%Buy Now
Oct 27, 2023SellDECKThomas GarciaChief Administrative Officer14,384$315.89$14.8B-15.82%+34.95%$4.5M+0.00%Buy Now
Sep 15, 2023SellDECKAnne SpangenbergPresident, Fashion Lifestyle172$87.15$14.8B-15.82%+34.95%$15.0K-1.82%Buy Now
Sep 8, 2023SellDECKThomas GarciaChief Administrative Officer7,192$297.14$14.8B-15.82%+34.95%$2.1M+0.00%Buy Now
Sep 7, 2023SellDECKThomas GarciaChief Administrative Officer7,190$293.01$14.8B-15.82%+34.95%$2.1M+0.00%Buy Now
Aug 15, 2023SellDECKAngela OgbechieChief Supply Chain Officer155$92.45$14.8B-15.82%+34.95%$14.3K-5.54%Buy Now
Aug 15, 2023SellDECKThomas GarciaChief Administrative Officer490$92.45$14.8B-15.82%+34.95%$45.3K-3.43%Buy Now
Aug 15, 2023SellDECKSteven J. FaschingChief Financial Officer952$92.45$14.8B-15.82%+34.95%$88.0K-3.82%Buy Now
Aug 15, 2023SellDECKCaroti StefanoChief Commercial Officer1,334$92.45$14.8B-15.82%+34.95%$123.3K-2.96%Buy Now
Aug 15, 2023SellDECKDavid PowersPresident & CEO4,101$92.45$14.8B-15.82%+34.95%$379.2K-5.12%Buy Now