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Hasbro Inc

Hasbro Inc

HAS
$81.55USD↓-0.66%-0.54 today

MARKET CAP

11.5B

P/E (TTM)

13.7x

FWD P/E

13.4x

DAY RANGE

$80 – $82

52W RANGE

$70
$107

AI Summary

Stalk
TrimMedium

HAS is in a Stage 4 decline with persistent lower highs and lower lows, sustaining a medium-term bearish bias. A short-term bounce has reclaimed the 9/21 EMA zone, but the broader downtrend remains intact. Execution is best deferred, trimming into strength around the rising EMAs or prior support turned resistance, with focus on rejection near intermediate resistance.

  • ↑Wizards segment revenue rose 46% YoY to $582M with a 51% operating margin
  • ↑Q1 2026 revenue reached $1.0B (+13% YoY) and adjusted EPS hit $1.47 (+41% YoY)
  • ↓Consumer Products revenue fell 5%–8% as retailers managed discretionary inventory tightly
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The case for & against

Bull & Bear analysis

Bullish

Hasbro, Inc. (NASDAQ: HAS) is a global play and entertainment company recognized for its extensive portfolio of toys, games, and digital experiences, including iconic franchises like Magic: The Gathering and licensed properties such as Star Wars and Marvel. The company is strategically positioned within the highly competitive toy and entertainment landscape, aiming to leverage its strong brand equity while expanding into emerging digital gaming trends.

Bull says

  • ↑Wizards segment revenue rose 46% YoY to $582M with a 51% operating margin
  • ↑Q1 2026 revenue reached $1.0B (+13% YoY) and adjusted EPS hit $1.47 (+41% YoY)
  • ↑$37M gross savings realized in Q1, on track for $150M annual cost reductions
  • ↑Strategic licensing deals with Disney and Marvel expand market reach and royalty streams
  • ↑Digital innovation (Monopoly Go) and community engagement boost user retention and cash flow
  • ↑Operating cash flow of $338M underscores strong demand in digital and gaming units

Bear says

  • ↓Consumer Products revenue fell 5%–8% as retailers managed discretionary inventory tightly
  • ↓Tariffs projected to cost ~$60M in 2025, adding input cost pressure
  • ↓Cybersecurity incident to incur $20M remediation and delay $40–60M in product revenue
  • ↓Negative earnings yield and profitability scores point to weak operational returns
  • ↓Heavy reliance on Wizards franchise risks revenue volatility if engagement wanes
  • ↓Retail inventory tightenings and consumer sentiment swings may further depress toy sales

Investment themes with HAS

High Dividend Yield↑ +0.32%

Companies paying above-average dividends

AVGO · JPM · XOM

Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 05-20-2026neutral

Transcript signals

Bull points

  • We delivered a strong start to 2026, with Q1 results on track across revenue, profit, and margin.
  • Net revenue in the first quarter was $1 billion, up 13% year-over-year, driven by performance in Wizards.
  • Adjusted operating profit of $287 million increased 29%, with an adjusted operating margin of 28.7%, up 360 basis points versus last year from favorable business mix and cost savings.

Bear points

  • the Board has authorized the second quarter dividend.
  • we expect three impacts to 2026. First, we expect to incur approximately $20 million of additional operating expenses associated with remediation.
  • Second, we expect approximately $40 to $60 million of consumer products revenue to be delayed from Q2 to the back half of the year.
Read full transcript analysis ›