Lumida
/HSY
⌘K
Hershey Co

Hershey Co

HSY
$171.42USD-1.89%-3.30 today

MARKET CAP

34.8B

P/E (TTM)

26.1x

FWD P/E

17.9x

DAY RANGE

$171 – $178

52W RANGE

$161
$239

AI Summary

Stalk
TrimMedium

HSY remains in a Stage 4 decline under declining EMAs, reinforcing a bearish medium-term bias. Price is extreme oversold near support and choppy under the 9/21 EMAs, which act as resistance. Given the risk of a countertrend bounce, selling should be deferred and trimmed into rallies toward the declining EMAs.

  • Q1 2026 EPS of $2.35 topped the $2.04 estimate on $3.10B revenue (+10.7% YoY)
  • Company reaffirms 2026 EPS guidance of $8.20–$8.52, expecting margin improvement
  • Growth factor concerns: revenue expansion pressured by persistent cocoa price inflation
Full analysis →
Insider Trades136 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Jun 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$173.43$34.8B-28.42%+6.19%$260.1K-2.67%10b5-1Trim
May 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$186.25$34.8B-28.42%+6.19%$279.4K-2.60%10b5-1Trim
Apr 20, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$194.10$34.8B-28.42%+6.19%$291.1K-2.53%10b5-1Trim
Mar 19, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer82$210.58$34.8B-28.42%+6.19%$17.3K-1.87%Trim
Mar 19, 2026SellHSYVero VillasenorPresident, Salty Snacks132$210.58$34.8B-28.42%+6.19%$27.8K-0.61%Trim
Mar 19, 2026SellHSYJames TuroffSVP, GC & Secretary407$210.58$34.8B-28.42%+6.19%$85.7K-1.32%Trim
Mar 19, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer503$210.58$34.8B-28.42%+6.19%$105.9K-1.05%Trim
Mar 19, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer508$210.58$34.8B-28.42%+6.19%$107.0K-1.01%Trim
Mar 19, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer674$210.58$34.8B-28.42%+6.19%$141.9K-1.13%Trim
Mar 19, 2026SellHSYMatthew Andrew ArchambaultPresident, U.S. Confection3,318$210.58$34.8B-28.42%+6.19%$698.7K-6.45%Trim
Mar 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$216.71$34.8B-28.42%+6.19%$325.1K-2.44%10b5-1Trim
Feb 25, 2026SellHSYVero VillasenorPresident, Salty Snacks102$229.64$34.8B-28.42%+6.19%$23.4K-0.47%Trim
Feb 25, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer130$229.64$34.8B-28.42%+6.19%$29.9K-2.88%Trim
Feb 25, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer133$229.64$34.8B-28.42%+6.19%$30.5K-0.22%Trim
Feb 25, 2026SellHSYJames TuroffSVP, GC & Secretary609$229.64$34.8B-28.42%+6.19%$139.9K-1.93%Trim
Feb 25, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer777$229.64$34.8B-28.42%+6.19%$178.4K-1.59%Trim
Feb 25, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer1,269$229.64$34.8B-28.42%+6.19%$291.4K-2.47%Trim
Feb 24, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer2,000$226.07$34.8B-28.42%+6.19%$452.1K-2.35%10b5-1Trim
Feb 24, 2026SellHSYRohit GroverPresident, International3,500$226.07$34.8B-28.42%+6.19%$791.2K-4.71%10b5-1Trim
Feb 23, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer112$226.07$34.8B-28.42%+6.19%$25.3K-3.74%Trim
Feb 23, 2026SellHSYVero VillasenorPresident, Salty Snacks127$226.07$34.8B-28.42%+6.19%$28.7K-0.66%Trim
Feb 23, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer293$226.07$34.8B-28.42%+6.19%$66.2K-0.71%Trim
Feb 23, 2026SellHSYJames TuroffSVP, GC & Secretary385$226.07$34.8B-28.42%+6.19%$87.0K-1.52%Trim
Feb 23, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer496$226.07$34.8B-28.42%+6.19%$112.1K-1.14%Trim
Feb 23, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer626$226.07$34.8B-28.42%+6.19%$141.5K-1.23%Trim
Feb 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$219.66$34.8B-28.42%+6.19%$329.5K-2.87%10b5-1Trim
Jan 20, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$198.67$34.8B-28.42%+6.19%$298.0K-2.79%10b5-1Trim
Jan 12, 2026SellHSYVero VillasenorPresident, Salty Snacks517$193.13$34.8B-28.42%+6.19%$99.8K-2.63%Trim
Dec 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$188.51$34.8B-28.42%+6.19%$282.8K-2.71%10b5-1Trim
Nov 24, 2025BuyHSYNatalie SchechtmanSVP and CHRO200$186.29$34.8B-28.42%+6.19%$37.3K+18.74%Trim
Nov 21, 2025BuyHSYStacy TaffetChief Growth Officer200$186.19$34.8B-28.42%+6.19%$37.2K+2.18%Trim
Nov 21, 2025BuyHSYKirk TannerPresident and CEO2,000$185.46$34.8B-28.42%+6.19%$370.9K+4.36%Trim
Nov 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$179.56$34.8B-28.42%+6.19%$269.3K-2.64%10b5-1Trim
Nov 10, 2025SellHSYDeepak BhatiaSVP, Chief Technology Officer6,275$168.91$34.8B-28.42%+6.19%$1.1M-13.16%Trim
Oct 20, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$187.52$34.8B-28.42%+6.19%$281.3K-2.57%10b5-1Trim
Sep 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$189.12$34.8B-28.42%+6.19%$283.7K-2.51%10b5-1Trim
Aug 18, 2025BuyHSYNatalie SchechtmanSVP and CHRO1,067$178.40$34.8B-28.42%+6.19%$190.4KTrim
Aug 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$178.53$34.8B-28.42%+6.19%$267.8K-2.45%10b5-1Trim
Aug 18, 2025BuyHSYKirk TannerPresident and CEO45,860$178.40$34.8B-28.42%+6.19%$8.2MTrim
Jul 30, 2025SellHSYMichele BuckChairman, President and CEO38,580$151.70$34.8B-28.42%+6.19%$5.9M+0.00%10b5-1Trim
Jul 23, 2025SellHSYMichele BuckChairman, President and CEO38,580$147.20$34.8B-28.42%+6.19%$5.7M+0.00%10b5-1Trim
Jul 21, 2025SellHSYRohit GroverPresident, International1,334$180.00$34.8B-28.42%+6.19%$240.1K-3.39%10b5-1Trim
Jul 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer5,000$180.00$34.8B-28.42%+6.19%$900.0K-7.54%10b5-1Trim
Jul 21, 2025SellHSYMichele BuckChairman, President and CEO38,580$144.70$34.8B-28.42%+6.19%$5.6M+0.00%10b5-1Trim
Jul 1, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$175.00$34.8B-28.42%+6.19%$227.5K-4.88%10b5-1Trim
Jul 1, 2025SellHSYRohit GroverPresident, International1,333$175.00$34.8B-28.42%+6.19%$233.3K-3.27%10b5-1Trim
Jul 1, 2025SellHSYMichele BuckChairman, President and CEO38,580$142.20$34.8B-28.42%+6.19%$5.5M+0.00%10b5-1Trim
Jun 9, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$165.00$34.8B-28.42%+6.19%$214.5K-4.66%10b5-1Trim
Jun 9, 2025SellHSYRohit GroverPresident, International1,333$165.00$34.8B-28.42%+6.19%$219.9K-3.17%10b5-1Trim
May 30, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$160.80$34.8B-28.42%+6.19%$209.0K-4.45%10b5-1Trim
May 30, 2025SellHSYMichele BuckChairman, President and CEO62,420$125.59$34.8B-28.42%+6.19%$7.8M+0.00%10b5-1Trim
May 28, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer974$157.11$34.8B-28.42%+6.19%$153.0K-24.55%10b5-1Trim
Mar 21, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer48$167.18$34.8B-28.42%+6.19%$8.0K-1.20%Trim
Mar 21, 2025SellHSYDeepak BhatiaSVP, Chief Technology Officer268$167.18$34.8B-28.42%+6.19%$44.8K-0.56%Trim
Mar 21, 2025SellHSYJames TuroffSVP, GC & Secretary347$167.18$34.8B-28.42%+6.19%$58.0K-1.17%Trim
Mar 21, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer409$167.18$34.8B-28.42%+6.19%$68.4K-1.14%Trim
Mar 21, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer423$167.18$34.8B-28.42%+6.19%$70.7K-0.96%Trim
Mar 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer574$167.18$34.8B-28.42%+6.19%$96.0K-0.86%Trim
Mar 21, 2025SellHSYMichele BuckChairman, President and CEO2,182$167.18$34.8B-28.42%+6.19%$364.8K-1.11%Trim
Feb 25, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer3,000$180.00$34.8B-28.42%+6.19%$540.0K-4.29%10b5-1Trim
Feb 21, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer90$175.29$34.8B-28.42%+6.19%$15.8K-1.10%Trim
Feb 21, 2025SellHSYVero VillasenorPresident, Salty Snacks212$176.95$34.8B-28.42%+6.19%$37.5K-0.36%Trim
Feb 21, 2025SellHSYJames TuroffSVP, GC & Secretary313$175.36$34.8B-28.42%+6.19%$54.9K-0.53%Trim
Feb 21, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer384$175.26$34.8B-28.42%+6.19%$67.3K-0.53%Trim
Feb 21, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer463$175.71$34.8B-28.42%+6.19%$81.4K-0.52%Trim
Feb 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer856$175.45$34.8B-28.42%+6.19%$150.2K-0.61%Trim
Feb 21, 2025SellHSYMichele BuckChairman, President and CEO3,318$175.40$34.8B-28.42%+6.19%$582.0K-0.84%Trim
Feb 19, 2025SellHSYVero VillasenorPresident, Salty Snacks223$163.90$34.8B-28.42%+6.19%$36.5K-1.38%Trim
Feb 19, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer280$163.90$34.8B-28.42%+6.19%$45.9K-6.38%Trim
Feb 19, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer1,083$163.90$34.8B-28.42%+6.19%$177.5K-2.90%Trim
Feb 19, 2025SellHSYJames TuroffSVP, GC & Secretary1,087$163.90$34.8B-28.42%+6.19%$178.2K-3.51%Trim
Feb 19, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer1,210$163.90$34.8B-28.42%+6.19%$198.3K-2.65%Trim
Feb 19, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer2,339$163.90$34.8B-28.42%+6.19%$383.4K-3.20%Trim
Feb 19, 2025SellHSYMichele BuckChairman, President and CEO12,290$163.90$34.8B-28.42%+6.19%$2.0M-5.81%Trim
Feb 3, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer278$148.00$34.8B-28.42%+6.19%$41.1K-9.39%10b5-1Trim
Dec 10, 2024SellHSYDeepak BhatiaSVP, Chief Technology Officer6,537$193.65$34.8B-28.42%+6.19%$1.3M-17.02%Trim
Dec 3, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$180.00$34.8B-28.42%+6.19%$180.0K-3.20%10b5-1Trim
Nov 4, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer278$179.28$34.8B-28.42%+6.19%$49.8K-8.59%10b5-1Trim
Oct 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$185.47$34.8B-28.42%+6.19%$185.5K-3.10%10b5-1Trim
Oct 9, 2024BuyHSYPozzo Michael DelPresident, U.S. Confection15,231$186.97$34.8B-28.42%+6.19%$2.8MTrim
Sep 19, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$197.54$34.8B-28.42%+6.19%$197.5K-3.01%10b5-1Trim
Sep 6, 2024SellHSYMichele BuckChairman, President and CEO54,406$153.16$34.8B-28.42%+6.19%$8.3M+0.00%10b5-1Trim
Sep 5, 2024SellHSYMichele BuckChairman, President and CEO1,800$152.58$34.8B-28.42%+6.19%$274.6K+0.00%10b5-1Trim
Sep 4, 2024SellHSYMichele BuckChairman, President and CEO9,530$152.53$34.8B-28.42%+6.19%$1.5M+0.00%10b5-1Trim
Aug 30, 2024SellHSYJames TuroffSVP, GC & Secretary543$193.06$34.8B-28.42%+6.19%$104.8K-4.24%10b5-1Trim
Aug 26, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer5,000$197.04$34.8B-28.42%+6.19%$985.2K-24.99%10b5-1Trim
Aug 21, 2024SellHSYMichele BuckChairman, President and CEO5,264$152.64$34.8B-28.42%+6.19%$803.5K+0.00%10b5-1Trim
Aug 19, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$193.87$34.8B-28.42%+6.19%$193.9K-2.92%10b5-1Trim
Aug 19, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$193.87$34.8B-28.42%+6.19%$400.3K-8.49%10b5-1Trim
Aug 12, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer538$199.17$34.8B-28.42%+6.19%$107.2K-14.25%10b5-1Trim
Jul 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$190.83$34.8B-28.42%+6.19%$286.2K-4.20%10b5-1Trim
Jun 24, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$182.93$34.8B-28.42%+6.19%$274.4K-4.03%10b5-1Trim
May 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$204.54$34.8B-28.42%+6.19%$306.8K-3.87%10b5-1Trim
May 20, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$207.00$34.8B-28.42%+6.19%$427.5K-7.83%10b5-1Trim
Apr 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$185.83$34.8B-28.42%+6.19%$278.7K-3.73%10b5-1Trim
Mar 25, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$197.90$34.8B-28.42%+6.19%$296.9K-3.59%10b5-1Trim
Mar 21, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer46$199.31$34.8B-28.42%+6.19%$9.2K-1.20%Trim
Mar 21, 2024SellHSYJames TuroffSVP, GC & Secretary236$199.31$34.8B-28.42%+6.19%$47.0K-1.81%Trim
Mar 21, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer296$199.31$34.8B-28.42%+6.19%$59.0K-1.28%Trim
Mar 21, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer304$199.31$34.8B-28.42%+6.19%$60.6K-1.50%Trim
Mar 21, 2024SellHSYCharles R RaupPresident, U.S. Confection402$199.31$34.8B-28.42%+6.19%$80.1K-1.50%Trim
Mar 21, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO425$199.31$34.8B-28.42%+6.19%$84.7K-1.71%Trim
Mar 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer433$199.31$34.8B-28.42%+6.19%$86.3K-1.03%Trim
Mar 21, 2024SellHSYMichele BuckChairman, President and CEO1,626$199.31$34.8B-28.42%+6.19%$324.1K-0.98%Trim
Mar 4, 2024SellHSYRohit GroverPresident, International4,200$182.99$34.8B-28.42%+6.19%$768.6K-2.90%10b5-1Trim
Feb 23, 2024SellHSYRohit GroverPresident, International21$193.83$34.8B-28.42%+6.19%$4.1K-0.07%Trim
Feb 23, 2024SellHSYJames TuroffSVP, GC & Secretary54$193.83$34.8B-28.42%+6.19%$10.5K-0.41%Trim
Feb 23, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer99$192.30$34.8B-28.42%+6.19%$19.0K-1.27%Trim
Feb 23, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer268$193.83$34.8B-28.42%+6.19%$51.9K-1.30%Trim
Feb 23, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer411$193.83$34.8B-28.42%+6.19%$79.7K-1.75%Trim
Feb 23, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO412$193.83$34.8B-28.42%+6.19%$79.9K-1.63%Trim
Feb 23, 2024SellHSYCharles R RaupPresident, U.S. Confection560$193.83$34.8B-28.42%+6.19%$108.5K-2.05%Trim
Feb 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer2,049$193.27$34.8B-28.42%+6.19%$396.0K-2.36%10b5-1Trim
Feb 23, 2024SellHSYMichele BuckChairman, President and CEO2,214$193.83$34.8B-28.42%+6.19%$429.1K-1.32%Trim
Feb 21, 2024SellHSYRohit GroverPresident, International282$192.49$34.8B-28.42%+6.19%$54.3K-0.89%Trim
Feb 21, 2024SellHSYJames TuroffSVP, GC & Secretary674$192.73$34.8B-28.42%+6.19%$129.9K-2.49%Trim
Feb 21, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer724$192.55$34.8B-28.42%+6.19%$139.4K-8.41%Trim
Feb 21, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer3,252$192.58$34.8B-28.42%+6.19%$626.3K-7.28%Trim
Feb 21, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer3,434$192.61$34.8B-28.42%+6.19%$661.4K-6.76%Trim
Feb 21, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO5,427$192.58$34.8B-28.42%+6.19%$1.0M-9.63%Trim
Feb 21, 2024SellHSYCharles R RaupPresident, U.S. Confection6,251$192.56$34.8B-28.42%+6.19%$1.2M-10.19%Trim
Feb 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer7,345$192.56$34.8B-28.42%+6.19%$1.4M-7.63%Trim
Feb 21, 2024SellHSYMichele BuckChairman, President and CEO34,285$192.54$34.8B-28.42%+6.19%$6.6M-9.20%Trim
Feb 2, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer453$198.54$34.8B-28.42%+6.19%$89.9K-19.57%10b5-1Trim
Jan 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$188.97$34.8B-28.42%+6.19%$283.5K-4.79%10b5-1Trim
Jan 19, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$191.85$34.8B-28.42%+6.19%$396.2K-12.27%10b5-1Trim
Dec 26, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$182.07$34.8B-28.42%+6.19%$273.1K-4.57%10b5-1Trim
Nov 29, 2023SellHSYCharles R RaupPresident, U.S. Confection2,065$188.00$34.8B-28.42%+6.19%$388.2K-10.93%10b5-1Trim
Nov 24, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$192.71$34.8B-28.42%+6.19%$289.1K-4.37%10b5-1Trim
Nov 8, 2023BuyHSYDeepak BhatiaSVP, Chief Technology Officer35,100$189.02$34.8B-28.42%+6.19%$6.6M+585000.00%Trim
Oct 23, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$190.55$34.8B-28.42%+6.19%$285.8K-4.19%10b5-1Trim
Sep 25, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$207.00$34.8B-28.42%+6.19%$310.5K-4.02%10b5-1Trim
Aug 23, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$214.36$34.8B-28.42%+6.19%$321.5K-3.86%10b5-1Trim
Aug 11, 2023SellHSYJames TuroffSVP, GC & Secretary332$223.57$34.8B-28.42%+6.19%$74.2K-3.31%Trim
Aug 7, 2023SellHSYJason ReimanSVP Chief Supply Chain Officer289$228.88$34.8B-28.42%+6.19%$66.1K-1.86%10b5-1Trim
Aug 7, 2023SellHSYKristen J RiggsPresident, Salty Snacks915$228.88$34.8B-28.42%+6.19%$209.4K-6.21%10b5-1Trim