Lumida
/ITRN
⌘K
Ituran Location and Control Ltd

Ituran Location and Control Ltd

ITRN
$55.74USD↓-0.64%-0.36 today

MARKET CAP

1.1B

P/E (TTM)

18.3x

FWD P/E

15.0x

DAY RANGE

$55 – $56

52W RANGE

$33
$68

AI Summary

Stalk
Sell NowHigh

ITRN is entrenched in a Stage 4 decline with clear lower highs and lower lows, trading below its falling 9 and 20 EMAs which are capping rally attempts. Despite extreme oversold readings, there is no visible exhaustion or meaningful bounce, and volume on rebounds remains muted, underscoring distribution control. Given intact bearish tradability, we execute Sell Now on rallies into EMA resistance.

  • ↑Added 40k net subscribers in Q1 2026, targeting 160–180k new subs this year
  • ↑Q1 revenue $102.7M (+19% YoY) and EPS $0.85 (+15%), driving solid cash flow
  • ↓Operational stability threatened by Middle East tensions and currency fluctuations
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Ituran Location and Control Ltd. (NASDAQ: ITRN) is a leading provider of telematics and connected car services, specializing in vehicle management and security solutions. The company operates primarily in Israel and Brazil, with a growing focus on the United States, aiming to capitalize on the emerging smart mobility market. Currently boasting a robust subscriber base of approximately 2.67 million, Ituran is in a strong position within the automotive telematics sector, directly benefiting from trends towards enhanced vehicle connectivity and data utilization.

Bull says

  • ↑Added 40k net subscribers in Q1 2026, targeting 160–180k new subs this year
  • ↑Q1 revenue $102.7M (+19% YoY) and EPS $0.85 (+15%), driving solid cash flow
  • ↑Declared $10M dividend and $0.50/share payout; active buyback bolsters returns
  • ↑OEM deals (e.g., Stellantis) and IturanMob U.S. launch expand subscriber reach
  • ↑Diversified Israel, Brazil, U.S. operations buffer regional and currency risks
  • ↑High profitability and positive momentum factors with elevated earnings/dividend yields

Bear says

  • ↓Operational stability threatened by Middle East tensions and currency fluctuations
  • ↓Heavily reliant on lower‐ARPU OEM partnerships, capping margin growth
  • ↓Product revenue lumpiness may cause uneven quarterly results
  • ↓Intense competition and OEM in-house telematics risk market share
  • ↓Small size and weaker balance sheet quality limit resilience to shocks
  • ↓Mixed volatility factor warns of unpredictable price swings

Investment themes with ITRN

Others↑ +0.32%

Miscellaneous or uncategorized companies

ATAI · SVIX · SVXY

Earnings Call · Q1 2025 · Mgmt. Guidance

Updated 05-26-2026bullish

Transcript signals

Bull points

  • as long as we continue to increase our subscriber base, I don't see any reason why the gross margin on the telematic services should improve a little bit.
  • First quarter revenues were a record $86.5 million, a 2% increase compared with revenues of $85 million in the first quarter of last year.
  • In local currency, revenues grew by 7% year over year.

Bear points

  • your R&D and marketing expenditures rise faster than revenue, which may raise concerns regarding profitability.
  • The strengthening of the US dollar in the first quarter versus various local currencies in which it ran operating in impacted the revenues when translated into US dollar.
Read full transcript analysis ›