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/RCKY
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Rocky Brands Inc

Rocky Brands Inc

RCKY
$40.94USD↓-0.68%-0.28 today

MARKET CAP

308.7M

P/E (TTM)

14.8x

FWD P/E

9.6x

DAY RANGE

$41 – $43

52W RANGE

$23
$49

AI Summary

Stalk
TrimMedium

In a confirmed Stage 4 decline, the medium-term bias is bearish, with price well below the downward-sloping EMAs and a clear sequence of lower highs and lower lows on heavy distribution. While extreme oversold conditions and a bearish exhaustion signal hint at a potential near-term bounce, the broader downtrend pressure and EMA resistance suggest patience is required. Therefore, we defer execution and trim into rallies back toward the 9, 21, and 50 EMAs.

  • ↑Q1 2026 net sales rose 9.1% YoY to $124.4M, led by retail and wholesale growth
  • ↑Retail sales jumped 16.5% to $42.7M, driven by Extra Tough and Muck momentum
  • ↓Net income fell to $1.3M in Q1 2026 from $4.9M a year ago, squeezing profits
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Rocky Brands, Inc. (NASDAQ: RCKY) specializes in the manufacturing and marketing of footwear across work, outdoor, and lifestyle segments. The company operates a diversified portfolio of brands including Extra Tough, Muck, Rocky, and Durango, securing a reliable positioning in the consumer goods sector. As the demand for outdoor and utility footwear continues to rise, Rocky Brands is well-positioned to capitalize on these trends amidst macroeconomic challenges.

Bull says

  • ↑Q1 2026 net sales rose 9.1% YoY to $124.4M, led by retail and wholesale growth
  • ↑Retail sales jumped 16.5% to $42.7M, driven by Extra Tough and Muck momentum
  • ↑Direct-to-consumer sales boosted by improved websites, driving higher e-commerce conversions
  • ↑Management expects gross margins to recover as in-house production mitigates tariffs
  • ↑2026 revenue guidance sees ~6% growth with low-teens EPS increase forecast
  • ↑Qualitative factors: strong earnings yield, positive momentum, stable leverage support outlook

Bear says

  • ↓Net income fell to $1.3M in Q1 2026 from $4.9M a year ago, squeezing profits
  • ↓Tariff costs of ~$10M drove gross margin down 470bps to 36.5%
  • ↓High reliance on Extra Tough and Muck brands risks revenue if demand shifts
  • ↓Weak profitability metrics and negative profitability factor raise long-term concerns
  • ↓Low institutional ownership and high short interest signal market skepticism
  • ↓Cash of $1.7M vs $122.2M debt elevates liquidity risk

Investment themes with RCKY

Apparel↑ +0.83%

Manufacturers and retailers of clothing and fashion

NKE · ULTA · RL
High Dividend Yield↑ +0.15%

Companies paying above-average dividends

AISP · SMR · NWL

Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 04-29-2026neutral

Transcript signals

Bull points

  • We are pleased to report a solid start to 2026 as we sustained a strong sales momentum we experienced in the back half of last year.
  • Q1 sales increased 9% following the 9% increase we achieved in the fourth quarter of 2025.
  • Our performance was driven by legacy styles and compelling new product introductions in key categories that fueled robust D2C growth and improving wholesale trends.

Bear points

  • This was primarily time-driven, as several meaningful wholesale orders booked in late March carried into April, positioning us well for the current quarter.
  • Yeah, and so, you know, we recognize that we have the 10% tariffs in place right now that we know are already being challenged in court. And then we know the Section 301s are coming at us. And so we're monitoring that closely.
  • Income from operations was $3.6 million or 2.9% of net sales compared to $8.7 million or 7.6% of net sales in the year-ago period.
Read full transcript analysis ›