Rush Enterprises Inc

Price remains in a Stage 2 advance underpinned by a clear momentum breakout, but recent extreme overbought readings and a rejection near all-time highs caution against immediate entry. The current pullback into the rising 9/20 EMA zone and prior resistance-turned-support area provides a structured entry zone. Medium-term structure is bullish with higher highs and volume confirming participation, while risk of distribution into Stage 3 transition warrants patience. Execution will focus on pullback acceptance at EMAs and the former breakout region.

• ↑Q1 revenue $1.68B and net income $61.5M mark the cycle trough.
• ↑Aftermarket segment generated $627M, accounting for 66% of gross profit.
• ↓Industry retail truck sales at historic lows, pressuring demand.