Lumida
/KR
⌘K
Kroger Co

Kroger Co

KR
$58.82USD+0.36%+0.21 today

MARKET CAP

36.0B

P/E (TTM)

11.9x

FWD P/E

10.7x

DAY RANGE

$58 – $60

52W RANGE

$54
$77

AI Summary

Stalk
Sell NowMedium

KR is entrenched in a Stage 4 decline with clear lower highs and lower lows under declining EMAs. A recent oversold bounce lifted price into the confluence of the 9EMA, 20EMA, and 50DMA, where rallies stall on distribution-weighted volume. The medium-term bias remains bearish, and execution should focus on selling into this EMAs resistance zone as price rejects.

  • E-commerce segment grew 19% YoY, achieving profitability early.
  • Market share increased in 2025—the strongest gain since 2021.
  • Profitability under pressure: margins weakening amid rising costs.
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Kroger Co. (NYSE: KR) is a leading grocery retailer in the United States, operating more than 2,700 stores under various banners. The company is focused on optimizing its traditional grocery business while expanding its e-commerce capabilities, especially in response to changing consumer preferences amid persistent inflation and economic uncertainty. Kroger embodies themes of value perception and operational efficiency, emphasizing its commitment to enhance customer experience and competitive advantages in a challenging retail landscape.

Bull says

  • E-commerce segment grew 19% YoY, achieving profitability early.
  • Market share increased in 2025—the strongest gain since 2021.
  • Completed $7.5B buyback, authorized additional $2B; dividend yield 0.65%.
  • Plans 30% more store openings in 2026 targeting growth markets.
  • Cost savings ran 30% above plan, funding price investments.
  • Favorable factors: high dividend yield, strong liquidity, low rate sensitivity.

Bear says

  • Profitability under pressure: margins weakening amid rising costs.
  • Inflation and SNAP cuts drove cautious consumer spending.
  • Forward P/E at 33.8x suggests overvaluation; short interest elevated.
  • Closing underperforming stores and centers risks execution gaps.
  • High volatility score indicates unpredictable price swings.
  • Negative factor trends: poor profitability, revisions, balance sheet risks.

Investment themes with KR

High Dividend Yield +0.32%

Companies paying above-average dividends

AVGO · JPM · XOM
Buybacks +0.48%

Companies repurchasing their own shares

C · JCI · WFC
Food Products +1.00%

ADM · CTVA · KR

Earnings Call · Q1 2025 · Mgmt. Guidance

Updated 06-30-2026neutral

Transcript signals

Bull points

  • In the first quarter, we're beginning to see the benefits of many of these changes. This morning, we announced solid first quarter results with strong sales in pharmacy, e-commerce, and fresh.
  • Kroger identical sales, excluding fuel and adjustment items, increased 3.2%.
  • And adjusted net earnings per diluted share was $1.49 in the first quarter, which was an increase of 4%.

Bear points

  • Unfortunately, today, not all of our stores are delivering the sustainable results we need. It's also important to note we paused our annual store review during the merger process. To position our company for future success, this morning we announced plans to close approximately 60 stores over the next 18 months.
  • consumer confidence is down. Customers are looking for value
  • We're seeing some discretionary spend that's a little softer in areas like snacks and adult beverages, pet, general merchandise categories
Read full transcript analysis ›