Kroger Co

KR is entrenched in a Stage 4 decline with clear lower highs and lower lows under declining EMAs. A recent oversold bounce lifted price into the confluence of the 9EMA, 20EMA, and 50DMA, where rallies stall on distribution-weighted volume. The medium-term bias remains bearish, and execution should focus on selling into this EMAs resistance zone as price rejects.

• ↑E-commerce segment grew 19% YoY, achieving profitability early.
• ↑Market share increased in 2025—the strongest gain since 2021.
• ↓Profitability under pressure: margins weakening amid rising costs.