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Nature's Sunshine Products Inc

Nature's Sunshine Products Inc

NATR
$20.43USD↓-4.22%-0.90 today

MARKET CAP

359.3M

P/E (TTM)

15.6x

FWD P/E

15.9x

DAY RANGE

$20 – $22

52W RANGE

$13
$28

AI Summary

Stalk
TrimMedium

Personal Care Products remains in a clear Stage 4 decline with a support failure signaling accelerating downside. Medium-term bias is bearish, and while the long-term trend is still up, the current momentum and lack of mean-reversion eligibility disallow fresh buys. With price deeply extended below EMAs and in oversold territory, we will Trim into any relief rallies rather than aggressively sell into exhaustion.

  • ↑Q1 net sales of $122.9M (+9% YoY) and EBITDA of $14.6M (+33% YoY)
  • ↑Digital sales jumped 42% in Q1; new digital customers rose 60%
  • ↓Inflationary pressures and Iran tensions may dampen consumer spending
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Nature's Sunshine Products, Inc. (NASDAQ:NATR) is a leading company in the natural health supplements industry that specializes in developing, marketing, and distributing nutritional products. The company primarily utilizes a direct selling model paired with digital channels to reach a wide customer base. Nature's Sunshine is positioned in over 40 countries, and its current focus on digital transformation, subscription models, and geographic expansion underscores its commitment to adaptability in a competitive market landscape. It is enhanced by favorable trends in health and wellness consumer behavior, particularly amid an increasing focus on preventative health measures.

Bull says

  • ↑Q1 net sales of $122.9M (+9% YoY) and EBITDA of $14.6M (+33% YoY)
  • ↑Digital sales jumped 42% in Q1; new digital customers rose 60%
  • ↑Cash balance $87.6M with zero debt; $0.5M in recent share buybacks
  • ↑Analyst consensus Strong Buy with $35 target implies ~66% upside
  • ↑High earnings yield, strong profitability and momentum, low leverage and minimal short interest
  • ↑Subscription auto-ship customers deliver 3× higher lifetime value versus others

Bear says

  • ↓Inflationary pressures and Iran tensions may dampen consumer spending
  • ↓Heavy reliance on subscription auto-ship; retention declines could hit revenue
  • ↓Negative growth factor signals potential stagnation amid uncertainty
  • ↓Poor analyst revisions and low dividend yield deter income investors
  • ↓Small market cap heightens stock volatility and liquidity risk
  • ↓Rising short interest may reflect growing market skepticism

Investment themes with NATR

Buybacks↑ +0.48%

Companies repurchasing their own shares

C · JCI · WFC

Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 05-10-2026bullish

Transcript signals

Bull points

  • we delivered a very strong first quarter, growing sales 9% and EBITDA 33%, reflecting continued momentum across our key strategic initiatives.
  • We generated sales growth across all regions, led by North America with over 9% constant currency growth, driven by our digital channel strategy with strong engagement from both new and returning customers.
  • As we look ahead, we are confident that the key strategies of our vision for growth will drive accelerated sustainable growth and long-term shareholder value.

Bear points

  • We continue to closely monitor the geopolitical tensions in Iran, given the expected impact on inflation and potential short-term impact on consumer buying patterns.
  • we continue to be encouraged regarding the fundamentals of the China business, the 40% growth seen in Q1 is unlikely to be repeated in the coming quarter.
  • This incorporates a cautious stance regarding the potential impact of the Iran conflict on both demand and cost.
Read full transcript analysis ›