Lumida
/NATR
⌘K
Nature's Sunshine Products Inc

Nature's Sunshine Products Inc

NATR
$20.43USD-4.22%-0.90 today

MARKET CAP

359.3M

P/E (TTM)

15.6x

FWD P/E

15.9x

DAY RANGE

$20 – $22

52W RANGE

$13
$28

AI Summary

Stalk
TrimMedium

Personal Care Products remains in a clear Stage 4 decline with a support failure signaling accelerating downside. Medium-term bias is bearish, and while the long-term trend is still up, the current momentum and lack of mean-reversion eligibility disallow fresh buys. With price deeply extended below EMAs and in oversold territory, we will Trim into any relief rallies rather than aggressively sell into exhaustion.

  • Q1 net sales of $122.9M (+9% YoY) and EBITDA of $14.6M (+33% YoY)
  • Digital sales jumped 42% in Q1; new digital customers rose 60%
  • Inflationary pressures and Iran tensions may dampen consumer spending
Full analysis →
Insider Trades104 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Jun 26, 2026SellNATRKevin R. HerbertEVP & President, North America1,976$21.02$359.3M-27.40%+57.48%$41.5K-4.04%Trim
Jun 12, 2026SellNATRKevin R. HerbertEVP & President, North America2,000$20.68$359.3M-27.40%+57.48%$41.4K-1.99%Trim
Jun 5, 2026SellNATRBryant J YatesEVP & President, Europe11,968$19.90$359.3M-27.40%+57.48%$238.2K-13.38%Trim
Jun 1, 2026SellNATRDaniel C NormanEVP & President, Asia9,713$20.64$359.3M-27.40%+57.48%$200.5K-17.04%Trim
May 21, 2026SellNATRNathan G BrowerEVP, General Counsel12,015$21.84$359.3M-27.40%+57.48%$262.4K-21.67%Trim
May 5, 2026SellNATRKevin R. HerbertEVP & President, North America366$25.91$359.3M-27.40%+57.48%$9.5K-0.85%Trim
May 5, 2026SellNATRErich A FritzEVP, Global Supply Chain469$25.91$359.3M-27.40%+57.48%$12.2K-3.87%Trim
May 5, 2026SellNATRKevin Gregory FullerGlobal Chief Marketing Officer573$25.91$359.3M-27.40%+57.48%$14.8K-2.48%Trim
May 5, 2026SellNATRJonathan David LanoySVP, Chief Accounting Officer912$25.91$359.3M-27.40%+57.48%$23.6K-0.73%Trim
May 5, 2026SellNATRNathan G BrowerEVP, General Counsel1,668$25.91$359.3M-27.40%+57.48%$43.2K-1.22%Trim
May 5, 2026SellNATRBryant J YatesEVP & President, Europe1,963$25.91$359.3M-27.40%+57.48%$50.9K-0.82%Trim
May 5, 2026SellNATRDaniel C NormanEVP & President, Asia2,104$25.91$359.3M-27.40%+57.48%$54.5K-1.57%Trim
May 5, 2026SellNATRLeslie Shane JonesEVP & Chief Financial Officer2,846$25.91$359.3M-27.40%+57.48%$73.8K-1.35%Trim
May 5, 2026SellNATRKenneth G. RomanziChief Executive Officer5,753$25.91$359.3M-27.40%+57.48%$149.1K-4.96%Trim
Apr 20, 2026SellNATRJonathan David LanoySVP, Chief Accounting Officer951$27.07$359.3M-27.40%+57.48%$25.7K-2.32%Trim
Apr 20, 2026SellNATRNathan G BrowerEVP, General Counsel1,289$27.07$359.3M-27.40%+57.48%$34.9K-2.95%Trim
Apr 20, 2026SellNATRBryant J YatesEVP & President, Europe1,567$27.07$359.3M-27.40%+57.48%$42.4K-2.02%Trim
Apr 20, 2026SellNATRDaniel C NormanEVP & President, Asia1,567$27.07$359.3M-27.40%+57.48%$42.4K-3.73%Trim
Apr 20, 2026SellNATRLeslie Shane JonesEVP & Chief Financial Officer3,512$27.07$359.3M-27.40%+57.48%$95.1K-3.36%Trim
Mar 13, 2026SellNATRJonathan David LanoySVP, Chief Accounting Officer4,000$24.70$359.3M-27.40%+57.48%$98.8K-7.94%Trim
Mar 13, 2026SellNATRDaniel C NormanEVP & President, Asia18,993$24.51$359.3M-27.40%+57.48%$465.6K-14.98%Trim
Mar 13, 2026SellNATRBryant J YatesEVP & President, Europe19,516$24.35$359.3M-27.40%+57.48%$475.2K-18.65%Trim
Mar 10, 2026SellNATRKevin Gregory FullerGlobal Chief Marketing Officer1,497$25.08$359.3M-27.40%+57.48%$37.5K-4.84%Trim
Mar 10, 2026SellNATRJonathan David LanoySVP, Chief Accounting Officer1,844$24.94$359.3M-27.40%+57.48%$46.0K-1.78%Trim
Mar 10, 2026SellNATRKevin R. HerbertEVP & President, North America2,080$24.94$359.3M-27.40%+57.48%$51.9K-2.08%Trim
Mar 10, 2026SellNATRNathan G BrowerEVP, General Counsel2,316$24.95$359.3M-27.40%+57.48%$57.8K-2.20%Trim
Mar 10, 2026SellNATRBryant J YatesEVP & President, Europe2,562$24.94$359.3M-27.40%+57.48%$63.9K-1.20%Trim
Mar 10, 2026SellNATRDaniel C NormanEVP & President, Asia3,091$24.96$359.3M-27.40%+57.48%$77.1K-2.11%Trim
Mar 10, 2026SellNATRLeslie Shane JonesEVP & Chief Financial Officer5,188$24.94$359.3M-27.40%+57.48%$129.4K-2.16%Trim
Mar 6, 2026BuyNATRJonathan David LanoySVP, Chief Accounting Officer5,727$25.06$359.3M-27.40%+57.48%$143.5K+5.43%Trim
Mar 6, 2026BuyNATRKevin R. HerbertEVP & President, North America7,492$25.06$359.3M-27.40%+57.48%$187.7K+7.74%Trim
Mar 6, 2026BuyNATRNathan G BrowerEVP, General Counsel7,621$25.06$359.3M-27.40%+57.48%$191.0K+7.46%Trim
Mar 6, 2026BuyNATRKevin Gregory FullerGlobal Chief Marketing Officer7,965$25.06$359.3M-27.40%+57.48%$199.6K+34.70%Trim
Mar 6, 2026BuyNATRErich A FritzEVP, Global Supply Chain8,180$25.06$359.3M-27.40%+57.48%$205.0K+76.02%Trim
Mar 6, 2026BuyNATRBryant J YatesEVP & President, Europe8,211$25.06$359.3M-27.40%+57.48%$205.8K+3.67%Trim
Mar 6, 2026BuyNATRDaniel C NormanEVP & President, Asia10,615$25.06$359.3M-27.40%+57.48%$266.0K+7.43%Trim
Mar 6, 2026BuyNATRLeslie Shane JonesEVP & Chief Financial Officer12,676$25.06$359.3M-27.40%+57.48%$317.7K+4.96%Trim
Mar 6, 2026BuyNATRKenneth G. RomanziChief Executive Officer29,928$25.06$359.3M-27.40%+57.48%$750.0K+29.09%Trim
Dec 12, 2025SellNATRBryant J YatesEVP & President, Europe1,700$22.29$359.3M-27.40%+57.48%$37.9K-1.69%Trim
Dec 8, 2025BuyNATRErich A FritzEVP, Global Supply Chain10,760$20.91$359.3M-27.40%+57.48%$225.0KTrim
Nov 24, 2025SellNATRNathan G BrowerEVP, General Counsel1,500$20.56$359.3M-27.40%+57.48%$30.8K-3.21%Trim
Nov 18, 2025SellNATRJonathan David LanoySVP, Chief Accounting Officer5,000$20.45$359.3M-27.40%+57.48%$102.3K-9.76%Trim
Nov 14, 2025SellNATRNathan G BrowerEVP, General Counsel3,800$20.81$359.3M-27.40%+57.48%$79.1K-7.52%Trim
Nov 12, 2025SellNATRDaniel C NormanEVP & President, Asia12,455$20.55$359.3M-27.40%+57.48%$256.0K-8.76%Trim
Nov 4, 2025SellNATRJonathan David LanoySVP, Chief Accounting Officer614$13.75$359.3M-27.40%+57.48%$8.4K-0.60%Trim
Nov 4, 2025SellNATRNathan G BrowerEVP, General Counsel985$13.75$359.3M-27.40%+57.48%$13.5K-0.98%Trim
Nov 4, 2025SellNATRBryant J YatesEVP & President, Europe1,134$13.75$359.3M-27.40%+57.48%$15.6K-0.57%Trim
Nov 4, 2025SellNATRDaniel C NormanEVP & President, Asia1,138$13.75$359.3M-27.40%+57.48%$15.6K-0.76%Trim
Nov 4, 2025SellNATRMartin A. GonzalezEVP, Global Supply Chain1,673$13.75$359.3M-27.40%+57.48%$23.0K-1.20%Trim
Nov 4, 2025SellNATRLeslie Shane JonesEVP & Chief Financial Officer1,756$13.75$359.3M-27.40%+57.48%$24.1K-1.59%Trim
Nov 4, 2025BuyNATRKenneth G. RomanziChief Executive Officer102,881$14.58$359.3M-27.40%+57.48%$1.5MTrim
Sep 26, 2025SellNATRKevin Gregory FullerGlobal Chief Marketing Officer1,261$15.89$359.3M-27.40%+57.48%$20.0K-5.21%Trim
Aug 26, 2025SellNATRBryant J YatesEVP & President, Europe9,672$16.74$359.3M-27.40%+57.48%$161.9K-4.62%Trim
Aug 13, 2025SellNATRJonathan David LanoySVP, Chief Accounting Officer5,000$16.51$359.3M-27.40%+57.48%$82.6K-9.08%Trim
Aug 13, 2025SellNATRNathan G BrowerEVP, General Counsel9,996$16.54$359.3M-27.40%+57.48%$165.3K-17.15%Trim
Jul 21, 2025SellNATRJonathan David LanoySVP, Chief Accounting Officer341$14.80$359.3M-27.40%+57.48%$5.0K-0.62%Trim
Jul 21, 2025SellNATRTracee ComstockVP, Human Resources1,235$14.80$359.3M-27.40%+57.48%$18.3K-1.88%Trim
Jul 21, 2025SellNATRNathan G BrowerEVP, General Counsel1,491$14.80$359.3M-27.40%+57.48%$22.1K-2.49%Trim
Jul 21, 2025SellNATRDaniel C NormanEVP & President, Asia1,703$14.80$359.3M-27.40%+57.48%$25.2K-2.29%Trim
Jul 21, 2025SellNATRBryant J YatesEVP & President, Europe1,738$14.80$359.3M-27.40%+57.48%$25.7K-1.60%Trim
Jul 21, 2025SellNATRMartin A. GonzalezEVP, Global Supply Chain3,781$14.80$359.3M-27.40%+57.48%$56.0K-5.46%Trim
Jul 21, 2025SellNATRTerrence MooreheadChief Executive Officer9,302$14.80$359.3M-27.40%+57.48%$137.7K-1.68%Trim
Mar 10, 2025BuyNATRJonathan David LanoySVP, Chief Accounting Officer9,715$14.72$359.3M-27.40%+57.48%$143.0K+7.77%Trim
Mar 10, 2025BuyNATRTracee ComstockVP, Human Resources9,724$14.72$359.3M-27.40%+57.48%$143.1K+6.49%Trim
Mar 10, 2025BuyNATRKevin R. HerbertEVP & President, North America12,740$14.72$359.3M-27.40%+57.48%$187.6K+14.29%Trim
Mar 10, 2025BuyNATRNathan G BrowerEVP, General Counsel12,957$14.72$359.3M-27.40%+57.48%$190.7K+10.02%Trim
Mar 10, 2025BuyNATRKevin Gregory FullerGlobal Chief Marketing Officer13,148$14.74$359.3M-27.40%+57.48%$193.8K+118.77%Trim
Mar 10, 2025BuyNATRBryant J YatesEVP & President, Europe14,011$14.72$359.3M-27.40%+57.48%$206.2K+5.60%Trim
Mar 10, 2025BuyNATRMartin A. GonzalezEVP, Global Supply Chain15,048$14.72$359.3M-27.40%+57.48%$221.5K+9.78%Trim
Mar 10, 2025BuyNATRDaniel C NormanEVP & President, Asia18,057$14.72$359.3M-27.40%+57.48%$265.8K+11.29%Trim
Mar 10, 2025BuyNATRLeslie Shane JonesEVP & Chief Financial Officer21,817$14.71$359.3M-27.40%+57.48%$321.0K+8.66%Trim
Mar 10, 2025BuyNATRTerrence MooreheadChief Executive Officer55,569$14.71$359.3M-27.40%+57.48%$817.6K+4.05%Trim
Dec 19, 2024BuyNATRLeslie Shane JonesEVP & Chief Financial Officer9,925$15.13$359.3M-27.40%+57.48%$150.2K+12.52%Trim
Nov 27, 2024SellNATRDaniel C NormanEVP & President, Asia3,600$16.44$359.3M-27.40%+57.48%$59.2K-5.73%Trim
Sep 6, 2024SellNATRJonathan David LanoySVP, Chief Accounting Officer2,653$13.05$359.3M-27.40%+57.48%$34.6K-5.31%Trim
Jul 21, 2024SellNATRJonathan David LanoySVP, Chief Accounting Officer341$15.55$359.3M-27.40%+57.48%$5.3K-0.68%Trim
Jul 21, 2024SellNATRTracee ComstockVP, Human Resources1,236$15.55$359.3M-27.40%+57.48%$19.2K-2.10%Trim
Jul 21, 2024SellNATRNathan G BrowerEVP, General Counsel1,376$15.55$359.3M-27.40%+57.48%$21.4K-2.74%Trim
Jul 21, 2024SellNATRDaniel C NormanEVP & President, Asia1,553$15.55$359.3M-27.40%+57.48%$24.1K-2.41%Trim
Jul 21, 2024SellNATRBryant J YatesEVP & President, Europe1,553$15.55$359.3M-27.40%+57.48%$24.1K-1.57%Trim
Jul 21, 2024SellNATRMartin A. GonzalezEVP, Global Supply Chain3,787$15.55$359.3M-27.40%+57.48%$58.9K-6.25%Trim
Jul 21, 2024SellNATRTerrence MooreheadChief Executive Officer9,313$15.55$359.3M-27.40%+57.48%$144.8K-1.80%Trim
Jun 26, 2024SellNATRKevin R. HerbertEVP & President, North America2,406$15.00$359.3M-27.40%+57.48%$36.1K-7.03%Trim
Jun 6, 2024SellNATRBryant J YatesEVP & President, Europe3,068$15.30$359.3M-27.40%+57.48%$46.9K-3.01%Trim
Apr 20, 2024SellNATRJonathan David LanoySVP, Chief Accounting Officer1,074$19.29$359.3M-27.40%+57.48%$20.7K-2.09%Trim
Apr 20, 2024SellNATRTracee ComstockVP, Human Resources1,270$19.29$359.3M-27.40%+57.48%$24.5K-2.11%Trim
Apr 20, 2024SellNATRNathan G BrowerEVP, General Counsel1,534$19.29$359.3M-27.40%+57.48%$29.6K-2.97%Trim
Apr 20, 2024SellNATRBryant J YatesEVP & President, Europe1,864$19.29$359.3M-27.40%+57.48%$36.0K-1.80%Trim
Apr 20, 2024SellNATRDaniel C NormanEVP & President, Asia1,864$19.29$359.3M-27.40%+57.48%$36.0K-2.82%Trim
Apr 20, 2024SellNATRMartin A. GonzalezEVP, Global Supply Chain1,997$19.29$359.3M-27.40%+57.48%$38.5K-3.19%Trim
Apr 20, 2024SellNATRLeslie Shane JonesEVP & Chief Financial Officer2,747$19.29$359.3M-27.40%+57.48%$53.0K-2.70%Trim
Apr 20, 2024SellNATRTerrence MooreheadChief Executive Officer9,560$19.29$359.3M-27.40%+57.48%$184.4K-1.81%Trim
Mar 29, 2024SellNATRTerrence MooreheadChief Executive Officer4,157$20.77$359.3M-27.40%+57.48%$86.3K-0.78%Trim
Mar 26, 2024SellNATRJonathan David LanoySVP, Chief Accounting Officer195$20.09$359.3M-27.40%+57.48%$3.9K-0.38%Trim
Mar 26, 2024SellNATRTracee ComstockVP, Human Resources635$20.09$359.3M-27.40%+57.48%$12.8K-1.04%Trim
Mar 26, 2024SellNATRNathan G BrowerEVP, General Counsel748$20.09$359.3M-27.40%+57.48%$15.0K-1.43%Trim
Mar 26, 2024SellNATRDaniel C NormanEVP & President, Asia898$20.09$359.3M-27.40%+57.48%$18.0K-1.36%Trim
Mar 26, 2024SellNATRBryant J YatesEVP & President, Europe898$20.09$359.3M-27.40%+57.48%$18.0K-0.86%Trim
Dec 19, 2023SellNATRLeslie Shane JonesEVP & Chief Financial Officer5,965$17.70$359.3M-27.40%+57.48%$105.6K-6.49%Trim
Nov 29, 2023SellNATRDaniel C NormanEVP & President, Asia15,000$17.13$359.3M-27.40%+57.48%$257.0K-10.91%Trim
Nov 21, 2023SellNATRNathan G BrowerEVP, General Counsel3,999$17.31$359.3M-27.40%+57.48%$69.2K-8.37%Trim
Sep 6, 2023SellNATRJonathan David LanoySVP, Chief Accounting Officer2,399$16.42$359.3M-27.40%+57.48%$39.4K-5.14%Trim
Aug 29, 2023SellNATRBryant J YatesEVP & President, Europe30,000$15.32$359.3M-27.40%+57.48%$459.8K+0.00%Trim
Aug 25, 2023SellNATRDaniel C NormanEVP & President, Asia24,472$15.14$359.3M-27.40%+57.48%$370.5K+0.00%Trim