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E W Scripps Co

E W Scripps Co

SSP
$3.10USD↓-0.96%-0.03 today

MARKET CAP

283.8M

P/E (TTM)

—

FWD P/E

—

DAY RANGE

$3 – $3

52W RANGE

$2
$5

AI Summary

Stalk
Sell NowMedium

SSP remains entrenched in a Stage 4 decline with supply domination evident via sequential lower highs and lower lows. The recent bounce into the falling 9- and 21-EMA zone provides an opportunity to sell into resistance rather than chase weakness. Both medium- and long-term trends are firmly bearish, and selling now on this rally aligns with the broader downtrend. A decisive recovery above the falling EMAs and a higher swing high would invalidate this bearish posture.

  • ↑Core advertising revenue rose 12% YoY, led by women’s sports programming
  • ↑Connected TV revenue jumped 42% YoY (57% in Q2), reflecting strong monetization
  • ↓Net loss per share of $0.20 in Q1 2026 highlights unprofitable quarter
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

The E.W. Scripps Company (NASDAQ: SSP) is a prominent media organization involved in television broadcasting, digital media, and news content production. Scripps has established itself as a leader in the local media landscape, focusing heavily on sports broadcasting and connected TV initiatives. As the company seeks to navigate challenges stemming from economic uncertainties and changes in advertising expenditure, it is positioned within a broader media transition that underscores the ongoing evolution driven by digital platforms and regulatory shifts

Bull says

  • ↑Core advertising revenue rose 12% YoY, led by women’s sports programming
  • ↑Connected TV revenue jumped 42% YoY (57% in Q2), reflecting strong monetization
  • ↑Local media revenue grew 5.8% YoY despite macroeconomic headwinds
  • ↑Political ad revenue could approach $200 M in the upcoming midterm cycle
  • ↑Plan to cut net debt by 25% by Q2 2026 underscores improved leverage
  • ↑High book-to-price ratio and 0.78% dividend yield signal valuation support

Bear says

  • ↓Net loss per share of $0.20 in Q1 2026 highlights unprofitable quarter
  • ↓Earnings forecasts cut sharply, indicating negative analyst sentiment
  • ↓Local media revenue down 30% off-election, underscoring cyclicality
  • ↓Automotive and retail ad segments underperform amid economic volatility
  • ↓Net debt of $2.2 B (3.9× leverage) elevates financial risk
  • ↓Weak profitability and adverse momentum factors amplify downside

Investment themes with SSP

Broadcasting (Advertising Driven)↑ +0.81%

NMAX · DIS · CMCSA
High Dividend Yield↑ +0.15%

Companies paying above-average dividends

AISP · SMR · NWL

Earnings Call · Q1 2026 · Mgmt. Guidance

Updated 05-10-2026neutral

Transcript signals

Bull points

  • At Scripps, we're in the midst of executing a significant transformation, moving now from the detailed planning stage into execution, and I'm pleased to report that we're right on track.
  • We're moving from a broadcast-centric operation that has historically served our audiences during defined time periods to news operations that leverage automation, AI, and technology to serve consumers when and where they expect to get their local news.
  • In local media, our live sports helped Scripps deliver an industry-leading core advertising performance in the first quarter, up 7%.

Bear points

  • we're navigating some external challenges with national advertising revenue. As Jason mentioned, we're seeing some market softness due to the volatile economy.
  • We've also been affected by a recent Nielsen audience measurement change that has artificially shifted household viewership weighting in favor of cable networks.
  • this change has negatively impacted audience delivery.
Read full transcript analysis ›