E W Scripps Co

SSP remains entrenched in a Stage 4 decline with supply domination evident via sequential lower highs and lower lows. The recent bounce into the falling 9- and 21-EMA zone provides an opportunity to sell into resistance rather than chase weakness. Both medium- and long-term trends are firmly bearish, and selling now on this rally aligns with the broader downtrend. A decisive recovery above the falling EMAs and a higher swing high would invalidate this bearish posture.

• ↑Core advertising revenue rose 12% YoY, led by women’s sports programming
• ↑Connected TV revenue jumped 42% YoY (57% in Q2), reflecting strong monetization
• ↓Net loss per share of $0.20 in Q1 2026 highlights unprofitable quarter