Lumida
/YUM
⌘K
Yum! Brands Inc

Yum! Brands Inc

YUM
$147.92USD-2.75%-4.18 today

MARKET CAP

40.8B

P/E (TTM)

23.7x

FWD P/E

20.7x

DAY RANGE

$148 – $157

52W RANGE

$137
$170

AI Summary

Stalk
Sell NowMedium

YUM is in a confirmed Stage 4 decline with bearish medium-term bias. Price has decisively broken below all major moving averages on expanding volume and failed to show exhaustion despite oversold readings. Short-term conditions favor immediate bearish participation into the declining 9/21/50 EMA cluster, aligning with the active Support Failure pattern suggesting accelerated downside.

  • Q1 system sales $3.4B (+6% YoY); Taco Bell comp +8%, KFC int’l comp +7%
  • Digital sales reached $11B (63% mix), boosting engagement and efficiency
  • Negative earnings yield and weak growth factors warn of low returns
Full analysis →
Insider Trades125 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Jul 1, 2026SellYUMChristopher Lee TurnerChief Executive Officer250$160.42$40.8B-13.06%+7.71%$40.1K-0.39%Sell Now
Jul 1, 2026BuyYUMScott MezvinskyKFC Division CEO760$101.68$40.8B-13.06%+7.71%$77.3K+6.50%Sell Now
Jul 1, 2026SellYUMAaron PowellCEO - Pizza Hut6,001$160.42$40.8B-13.06%+7.71%$962.7K-33.33%Sell Now
Jun 1, 2026SellYUMChristopher Lee TurnerChief Executive Officer270$148.14$40.8B-13.06%+7.71%$40.0K-0.42%Sell Now
Jun 1, 2026BuyYUMScott MezvinskyKFC Division CEO744$96.11$40.8B-13.06%+7.71%$71.5K+6.10%Sell Now
May 26, 2026SellYUMSean TresvantTaco Bell, CEO, YUM CCO3,000$154.68$40.8B-13.06%+7.71%$464.0K-48.86%Sell Now
May 19, 2026SellYUMAaron PowellCEO - Pizza Hut6,001$152.35$40.8B-13.06%+7.71%$914.3K-25.00%Sell Now
May 16, 2026BuyYUMRanjith RoyChief Financial Officer457$149.97$40.8B-13.06%+7.71%$68.5K+15.69%Sell Now
May 15, 2026SellYUMTracy L SkeansCOO and CPO1,837$152.00$40.8B-13.06%+7.71%$279.2K-4.98%Sell Now
May 1, 2026SellYUMChristopher Lee TurnerCEO, Chairman of Board250$160.48$40.8B-13.06%+7.71%$40.1K-0.39%Sell Now
May 1, 2026SellYUMChristopher Lee TurnerChief Executive Officer250$160.48$40.8B-13.06%+7.71%$40.1K-0.39%Sell Now
May 1, 2026BuyYUMScott MezvinskyKFC Division CEO760$101.71$40.8B-13.06%+7.71%$77.3K+4.98%Sell Now
Apr 1, 2026SellYUMChristopher Lee TurnerCEO, Chairman of Board257$154.18$40.8B-13.06%+7.71%$39.6K-0.40%Sell Now
Apr 1, 2026BuyYUMScott MezvinskyKFC Division CEO754$98.97$40.8B-13.06%+7.71%$74.6K+4.60%Sell Now
Mar 2, 2026SellYUMChristopher Lee TurnerCEO, Chairman of Board238$166.29$40.8B-13.06%+7.71%$39.6K-0.36%Sell Now
Mar 2, 2026BuyYUMScott MezvinskyKFC Division CEO770$104.64$40.8B-13.06%+7.71%$80.6K+3.83%Sell Now
Feb 26, 2026SellYUMChristopher Lee TurnerCEO, Chairman of Board242$166.02$40.8B-13.06%+7.71%$40.2K-0.37%Sell Now
Feb 26, 2026BuyYUMScott MezvinskyKFC Division CEO767$104.29$40.8B-13.06%+7.71%$80.0K+3.56%Sell Now
Feb 17, 2026SellYUMTracy L SkeansCOO and CPO8,311$160.39$40.8B-13.06%+7.71%$1.3M-60.91%Sell Now
Feb 13, 2026SellYUMScott MezvinskyKFC Division CEO1,612$164.63$40.8B-13.06%+7.71%$265.4K-100.00%Sell Now
Feb 11, 2026BuyYUMAaron PowellCEO - Pizza Hut1,543$159.06$40.8B-13.06%+7.71%$245.4K+1.40%Sell Now
Feb 11, 2026BuyYUMChristopher Lee TurnerCEO, Chairman of Board1,930$159.06$40.8B-13.06%+7.71%$307.0K+0.64%Sell Now
Feb 11, 2026BuyYUMTracy L SkeansCOO and CPO2,121$159.06$40.8B-13.06%+7.71%$337.4K+4.38%Sell Now
Feb 10, 2026BuyYUMRanjith RoyChief Financial Officer446$158.85$40.8B-13.06%+7.71%$70.8K+12.52%Sell Now
Feb 10, 2026BuyYUMErika BurkhardtChief Legal Officer & Corp Sec804$158.85$40.8B-13.06%+7.71%$127.7K+13.78%Sell Now
Feb 10, 2026BuyYUMScott MezvinskyKFC Division CEO3,116$158.85$40.8B-13.06%+7.71%$495.0K+23.83%Sell Now
Feb 10, 2026BuyYUMSean TresvantTaco Bell, CEO, YUM CCO3,210$158.85$40.8B-13.06%+7.71%$509.9K+5.53%Sell Now
Feb 10, 2026BuyYUMAaron PowellCEO - Pizza Hut4,035$158.85$40.8B-13.06%+7.71%$641.0K+1.81%Sell Now
Feb 10, 2026BuyYUMChristopher Lee TurnerCEO, Chairman of Board4,387$158.85$40.8B-13.06%+7.71%$696.9K+0.73%Sell Now
Feb 10, 2026BuyYUMTracy L SkeansCOO and CPO4,387$158.85$40.8B-13.06%+7.71%$696.9K+4.44%Sell Now
Feb 9, 2026BuyYUMErika BurkhardtChief Legal Officer & Corp Sec260$158.90$40.8B-13.06%+7.71%$41.3K+18.98%Sell Now
Feb 9, 2026BuyYUMSean TresvantTaco Bell, CEO, YUM CCO1,367$158.90$40.8B-13.06%+7.71%$217.2K+5.71%Sell Now
Feb 9, 2026BuyYUMAaron PowellCEO - Pizza Hut1,738$158.90$40.8B-13.06%+7.71%$276.2K+1.66%Sell Now
Feb 9, 2026BuyYUMTracy L SkeansCOO and CPO1,982$158.90$40.8B-13.06%+7.71%$314.9K+4.71%Sell Now
Feb 9, 2026BuyYUMChristopher Lee TurnerCEO, Chairman of Board2,085$158.90$40.8B-13.06%+7.71%$331.3K+0.71%Sell Now
Feb 6, 2026SellYUMAaron PowellCEO - Pizza Hut2,529$162.93$40.8B-13.06%+7.71%$412.0K-10.83%Sell Now
Feb 6, 2026SellYUMTracy L SkeansCOO and CPO3,654$162.93$40.8B-13.06%+7.71%$595.3K-8.43%Sell Now
Feb 6, 2026SellYUMChristopher Lee TurnerCEO, Chairman of Board4,213$162.93$40.8B-13.06%+7.71%$686.4K-2.74%Sell Now
Feb 5, 2026SellYUMAaron PowellCEO - Pizza Hut12,000$161.44$40.8B-13.06%+7.71%$1.9M-45.03%Sell Now
Dec 1, 2025BuyYUMScott MezvinskyKFC Division CEO685$91.37$40.8B-13.06%+7.71%$62.6K+48.19%Sell Now
Nov 17, 2025BuyYUMTracy L SkeansCOO and CPO75,438$100.98$40.8B-13.06%+7.71%$7.6M+38.45%Sell Now
Nov 11, 2025BuyYUMAaron PowellCEO - Pizza Hut31,780$128.72$40.8B-13.06%+7.71%$4.1M+13.55%Sell Now
Nov 6, 2025SellYUMScott MezvinskyKFC Division CEO1,755$148.81$40.8B-13.06%+7.71%$261.2K-100.00%Sell Now
Nov 5, 2025BuyYUMScott MezvinskyKFC Division CEO682$91.53$40.8B-13.06%+7.71%$62.4K+3.24%Sell Now
Nov 5, 2025BuyYUMErika BurkhardtChief Legal Officer & Corp Sec5,342$113.92$40.8B-13.06%+7.71%$608.5K+200.72%Sell Now
Oct 1, 2025BuyYUMScott MezvinskyKFC Division CEO684$91.04$40.8B-13.06%+7.71%$62.3K+2.91%Sell Now
Sep 15, 2025BuyYUMDavid W GibbsChief Executive Officer18,148$90.49$40.8B-13.06%+7.71%$1.6M+0.83%Sell Now
Sep 2, 2025BuyYUMScott MezvinskyKFC Division CEO679$87.68$40.8B-13.06%+7.71%$59.5K+2.78%Sell Now
Aug 15, 2025BuyYUMDavid W GibbsChief Executive Officer18,078$89.09$40.8B-13.06%+7.71%$1.6M+0.82%Sell Now
Aug 15, 2025BuyYUMTracy L SkeansCOO and CPO34,772$96.20$40.8B-13.06%+7.71%$3.3M+36.38%Sell Now
Aug 14, 2025SellYUMTracy L SkeansCOO and CPO5,940$145.22$40.8B-13.06%+7.71%$862.6K+0.00%Sell Now
Aug 6, 2025BuyYUMScott MezvinskyKFC Division CEO672$84.98$40.8B-13.06%+7.71%$57.1K+2.70%Sell Now
Jul 15, 2025BuyYUMDavid W GibbsChief Executive Officer18,089$89.03$40.8B-13.06%+7.71%$1.6M+0.80%Sell Now
Jul 1, 2025BuyYUMScott MezvinskyKFC Division CEO682$88.99$40.8B-13.06%+7.71%$60.7K+2.37%Sell Now
Jun 16, 2025BuyYUMDavid W GibbsChief Executive Officer18,004$87.75$40.8B-13.06%+7.71%$1.6M+0.80%Sell Now
Jun 4, 2025BuyYUMScott MezvinskyKFC Division CEO678$87.73$40.8B-13.06%+7.71%$59.5K+2.28%Sell Now
May 28, 2025SellYUMDavid W GibbsChief Executive Officer154,000$143.79$40.8B-13.06%+7.71%$22.1M+0.00%Sell Now
May 15, 2025BuyYUMDavid W GibbsChief Executive Officer18,035$88.46$40.8B-13.06%+7.71%$1.6M+0.54%Sell Now
Apr 15, 2025BuyYUMDavid W GibbsChief Executive Officer12,927$88.24$40.8B-13.06%+7.71%$1.1M+0.69%Sell Now
Mar 17, 2025BuyYUMDavid W GibbsChief Executive Officer13,081$91.98$40.8B-13.06%+7.71%$1.2M+0.64%Sell Now
Mar 6, 2025BuyYUMErika BurkhardtChief Legal Officer & Corp Sec2,115$118.73$40.8B-13.06%+7.71%$251.1K+13.07%Sell Now
Mar 6, 2025SellYUMDavid W GibbsChief Executive Officer2,403$160.00$40.8B-13.06%+7.71%$384.5K-1.50%Sell Now
Mar 6, 2025SellYUMTracy L SkeansCOO and CPO19,072$158.35$40.8B-13.06%+7.71%$3.0M-55.20%Sell Now
Mar 5, 2025SellYUMDavid Eric RussellVice President, Controller5,000$158.66$40.8B-13.06%+7.71%$793.3K-29.48%Sell Now
Mar 5, 2025SellYUMDavid W GibbsChief Executive Officer30,604$159.46$40.8B-13.06%+7.71%$4.9M-8.23%Sell Now
Feb 11, 2025BuyYUMAaron PowellCEO - Pizza Hut1,371$146.65$40.8B-13.06%+7.71%$201.1K+1.48%Sell Now
Feb 11, 2025BuyYUMSabir SamiChief Executive Officer - KFC1,458$146.65$40.8B-13.06%+7.71%$213.8K+3.66%Sell Now
Feb 11, 2025BuyYUMChristopher Lee TurnerChief Financial Officer1,899$146.65$40.8B-13.06%+7.71%$278.5K+0.73%Sell Now
Feb 11, 2025BuyYUMSean TresvantTaco Bell, CEO1,970$146.65$40.8B-13.06%+7.71%$288.9K+10.27%Sell Now
Feb 11, 2025BuyYUMTracy L SkeansCOO and CPO2,079$146.65$40.8B-13.06%+7.71%$304.9K+2.94%Sell Now
Feb 11, 2025BuyYUMDavid W GibbsChief Executive Officer8,084$146.65$40.8B-13.06%+7.71%$1.2M+0.96%Sell Now
Feb 10, 2025BuyYUMErika BurkhardtChief Legal Officer & Corp Sec116$148.15$40.8B-13.06%+7.71%$17.2K+0.53%Sell Now
Feb 10, 2025BuyYUMSean TresvantTaco Bell, CEO836$148.15$40.8B-13.06%+7.71%$123.9K+0.45%Sell Now
Feb 10, 2025SellYUMAaron PowellCEO - Pizza Hut4,353$148.15$40.8B-13.06%+7.71%$644.9K-2.03%Sell Now
Feb 10, 2025SellYUMChristopher Lee TurnerChief Financial Officer5,869$148.15$40.8B-13.06%+7.71%$869.5K-1.65%Sell Now
Feb 10, 2025SellYUMSabir SamiChief Executive Officer - KFC6,223$148.15$40.8B-13.06%+7.71%$921.9K-12.87%Sell Now
Feb 10, 2025SellYUMTracy L SkeansCOO and CPO6,303$148.15$40.8B-13.06%+7.71%$933.8K-3.55%Sell Now
Feb 10, 2025SellYUMDavid W GibbsChief Executive Officer28,761$148.15$40.8B-13.06%+7.71%$4.3M-2.70%Sell Now
Feb 10, 2025BuyYUMDavid Eric RussellVice President, Controller52,645$82.58$40.8B-13.06%+7.71%$4.3M+13.12%Sell Now
Feb 9, 2025BuyYUMErika BurkhardtChief Legal Officer & Corp Sec253$143.56$40.8B-13.06%+7.71%$36.3K+15.10%Sell Now
Feb 9, 2025BuyYUMSean TresvantTaco Bell, CEO1,357$143.56$40.8B-13.06%+7.71%$194.8K+7.31%Sell Now
Feb 9, 2025BuyYUMAaron PowellCEO - Pizza Hut1,543$143.56$40.8B-13.06%+7.71%$221.5K+2.26%Sell Now
Feb 9, 2025BuyYUMTracy L SkeansCOO and CPO1,744$144.16$40.8B-13.06%+7.71%$251.4K+8.72%Sell Now
Feb 9, 2025BuyYUMChristopher Lee TurnerChief Financial Officer1,835$143.56$40.8B-13.06%+7.71%$263.4K+1.15%Sell Now
Feb 9, 2025BuyYUMSabir SamiChief Executive Officer - KFC1,877$143.56$40.8B-13.06%+7.71%$269.5K+11.28%Sell Now
Feb 9, 2025BuyYUMDavid W GibbsChief Executive Officer7,299$143.56$40.8B-13.06%+7.71%$1.0M+1.41%Sell Now
Dec 16, 2024SellYUMDavid W GibbsChief Executive Officer3,255$137.06$40.8B-13.06%+7.71%$446.1K-2.18%Sell Now
Dec 16, 2024BuyYUMDavid W GibbsChief Executive Officer10,011$84.81$40.8B-13.06%+7.71%$849.0K+0.79%Sell Now
Nov 15, 2024SellYUMDavid W GibbsChief Executive Officer13,255$97.00$40.8B-13.06%+7.71%$1.3M-0.18%Sell Now
Nov 12, 2024BuyYUMAaron PowellCEO - Pizza Hut11,776$134.61$40.8B-13.06%+7.71%$1.6M+8.79%Sell Now
Oct 15, 2024SellYUMDavid W GibbsChief Executive Officer13,202$96.04$40.8B-13.06%+7.71%$1.3M-0.17%Sell Now
Sep 16, 2024SellYUMDavid W GibbsChief Executive Officer13,202$96.04$40.8B-13.06%+7.71%$1.3M-0.16%Sell Now
Aug 15, 2024SellYUMDavid W GibbsChief Executive Officer13,266$98.08$40.8B-13.06%+7.71%$1.3M-0.17%Sell Now
Aug 13, 2024SellYUMScott CatlettChief Legal &Franchise Officer12,292$109.68$40.8B-13.06%+7.71%$1.3M-3.96%Sell Now
Aug 7, 2024BuyYUMSabir SamiChief Executive Officer - KFC154,562$113.11$40.8B-13.06%+7.71%$17.5M+3.84%Sell Now
Jul 15, 2024SellYUMDavid W GibbsChief Executive Officer13,158$94.11$40.8B-13.06%+7.71%$1.2M-0.14%Sell Now
Jun 17, 2024SellYUMDavid W GibbsChief Executive Officer13,258$97.27$40.8B-13.06%+7.71%$1.3M-0.16%Sell Now
May 17, 2024SellYUMScott CatlettChief Legal &Franchise Officer5,994$141.50$40.8B-13.06%+7.71%$848.2K-14.66%Sell Now
May 15, 2024SellYUMDavid W GibbsChief Executive Officer13,270$97.68$40.8B-13.06%+7.71%$1.3M-0.16%Sell Now
Apr 15, 2024SellYUMDavid W GibbsChief Executive Officer13,275$98.35$40.8B-13.06%+7.71%$1.3M-0.15%Sell Now
Apr 1, 2024BuyYUMDavid Eric RussellVice President, Controller7,887$138.65$40.8B-13.06%+7.71%$1.1M+3.87%Sell Now
Mar 15, 2024SellYUMDavid W GibbsChief Executive Officer13,264$97.23$40.8B-13.06%+7.71%$1.3M-0.15%Sell Now
Mar 6, 2024SellYUMTracy L SkeansCOO and CPO35,363$139.11$40.8B-13.06%+7.71%$4.9M-27.87%Sell Now
Feb 11, 2024BuyYUMSabir SamiChief Executive Officer - KFC3,105$130.27$40.8B-13.06%+7.71%$404.5K+1.39%Sell Now
Feb 10, 2024BuyYUMAaron PowellCEO - Pizza Hut2,709$130.27$40.8B-13.06%+7.71%$352.9K+2.03%Sell Now
Feb 10, 2024BuyYUMSean TresvantTaco Bell, CEO2,746$130.27$40.8B-13.06%+7.71%$357.7K+3.89%Sell Now
Feb 10, 2024BuyYUMChristopher Lee TurnerChief Financial Officer3,721$130.27$40.8B-13.06%+7.71%$484.7K+0.75%Sell Now
Feb 10, 2024BuyYUMTracy L SkeansCOO and CPO11,198$130.27$40.8B-13.06%+7.71%$1.5M+1.86%Sell Now
Feb 10, 2024BuyYUMScott CatlettChief Legal &Franchise Officer18,577$130.27$40.8B-13.06%+7.71%$2.4M+2.56%Sell Now
Feb 10, 2024BuyYUMDavid W GibbsChief Executive Officer97,512$130.27$40.8B-13.06%+7.71%$12.7M+3.78%Sell Now
Feb 9, 2024BuyYUMDavid Eric RussellVice President, Controller36,973$73.29$40.8B-13.06%+7.71%$2.7M+20.26%Sell Now
Jan 24, 2024SellYUMDavid Eric RussellVice President, Controller1,223$129.44$40.8B-13.06%+7.71%$158.3K-6.15%Sell Now
Jan 24, 2024SellYUMSabir SamiChief Executive Officer - KFC1,710$129.44$40.8B-13.06%+7.71%$221.3K-17.37%Sell Now
Jan 24, 2024SellYUMScott CatlettChief Legal &Franchise Officer16,515$129.44$40.8B-13.06%+7.71%$2.1M-23.81%Sell Now
Jan 24, 2024SellYUMChristopher Lee TurnerChief Financial Officer17,304$129.44$40.8B-13.06%+7.71%$2.2M-20.10%Sell Now
Jan 24, 2024SellYUMTracy L SkeansCOO and CPO17,918$129.44$40.8B-13.06%+7.71%$2.3M-27.66%Sell Now
Jan 24, 2024SellYUMDavid W GibbsChief Executive Officer51,079$129.44$40.8B-13.06%+7.71%$6.6M-17.96%Sell Now
Jan 16, 2024BuyYUMDavid W GibbsChief Executive Officer9,905$80.17$40.8B-13.06%+7.71%$794.1K+1.01%Sell Now
Dec 15, 2023BuyYUMDavid W GibbsChief Executive Officer9,941$80.72$40.8B-13.06%+7.71%$802.4K+0.97%Sell Now
Nov 15, 2023BuyYUMDavid W GibbsChief Executive Officer9,876$79.56$40.8B-13.06%+7.71%$785.7K+0.98%Sell Now
Nov 12, 2023BuyYUMAaron PowellCEO - Pizza Hut11,549$125.95$40.8B-13.06%+7.71%$1.5M+5.03%Sell Now
Nov 6, 2023SellYUMMark James KingCEO - Taco Bell9,600$126.60$40.8B-13.06%+7.71%$1.2M-53.90%Sell Now
Oct 16, 2023BuyYUMDavid W GibbsChief Executive Officer9,657$74.67$40.8B-13.06%+7.71%$721.1K+1.04%Sell Now
Sep 15, 2023BuyYUMDavid W GibbsChief Executive Officer9,954$81.18$40.8B-13.06%+7.71%$808.1K+0.90%Sell Now
Aug 15, 2023BuyYUMDavid W GibbsChief Executive Officer10,008$82.83$40.8B-13.06%+7.71%$828.9K+0.86%Sell Now